Contributed by Kenny Phang.
In collaboration with Defy Media.
Parkson is proud to announce its first-ever Green Campaign, a sustainability initiative aimed at promoting eco-friendly practices at their Fashion, Beauty and Home & Living departments in their stores. The campaign will take place at Parkson Pavilion Bukit Jalil’s Skylight Atrium, winner of the Malaysia Book of Records for the Highest Skylight Atrium in a Department Store from 28th September to 31st October 2023.
This Think Green, Act Green Campaign is a unique and innovative approach to educate shoppers about the importance of sustainable practices – to REDUCE, REUSE & RECYCLE.
Parkson has partnered with vendors and partners to create a green awareness campaign that showcases the use of recycled structures and materials.
Participating vendors – including renowned brands such as Akemi, Alain Delon, Anakku, Avanti, Cheetah, Conquest, Cotton Feel, Eminent, Forest, Hario, Hot Focus, Infancie, Kinohimitsu, Kose, Kraftee, La Gourmet, Maglifestyle, Pigeon, Robotime, Sachs, Santa Barbara, Sembonia, Tiger, Varage, Voir and Wacoal – will offer their products using green materials, further emphasizing their commitment to sustainability.
Parkson will be taking a big leap to discontinue all their single-use Parkson plastic bags as part of their Think Green, Act Green effort and customers are strongly encouraged to bring their own reusable shopping bags in joining their effort to help mother nature. They will provide small size or big size paper bags made from biodegradable paper materials at a minimal charge of RM0.50 & RM0.70 respectively.
As part of the campaign, Parkson encourages shoppers to contribute to the green cause by donating their unused clothes, clothing accessories, paper items such as books and magazines, children’s toys and batteries. These donations can be made at the Recycle Box located in-store, in support of the green campaign. Parkson Pavilion Bukit Jalil has partnered with CRC (Community Recycle for Charity) for this meaningful initiative. They will also be taking the extra steps to by setting up a Reusable Bag Community Station where shoppers can drop off their spare reusable bags for others to pick up to use to help kick-start the community’s eco-journey.
In addition, Parkson has partnered with City University to showcase 12 exclusive fashion pieces created by students using recycled materials. These unique designs will be displayed at Parkson Pavilion Bukit Jalil’s Skylight Atrium from 28th September to 31st October 2023. The students will also have the opportunity to meet local designer sisters Yen and Shirley from MagLifestyle, who will share their insights and experiences as popular fashion brands in Malaysia.
To further engage shoppers, Parkson will host sustainability goal sharing sessions with vendors on specific dates. Kinohimitsu shared their sustainability goals on 30th September at 2pm, followed by Santa Barbara on 7th Oct at 2pm and La Gourmet at 4pm, and Akemi on 29th October at 2pm.
Shoppers who use their AmBank Visa Credit Card will also be rewarded during the campaign. With a minimum spend of RM200, they will receive RM20 Parkson Gift Vouchers, available while stocks last.
Additionally, Parkson Pavilion Bukit Jalil offers a complimentary gift for shoppers who spend RM50 storewide from our partners GloveOn; an eco-hydrating sample pack will be available on a first-come, first-served basis and while stocks last. Spritzer will also be participating by giving a free plant when you recycle 2 empty plastic bottles with them. For the little ones, Kraftee is organising several workshops every weekend in October which will be the perfect family outing.
Parkson Card Members can also take advantage of exclusive promotions during the Green Campaign. Be the 10 Top Spenders from 28th September to 31st October at Parkson Pavilion Bukit Jalil, and stand a chance to win vouchers and prizes worth over RM8,000 sponsored by Pavilion Bukit Jalil Mall, Fossil, Carlo Rino, Sacha, Voir, Akemi, Goggles, Ciano Josef Seibel, Gardini, Crocodile, Applemints, Nicole, Zashka, Toms Girl, Conquest, Arrow Classic, Charles Monsieur, Orlando, GMV, Pierre Cardin, Alain Delon, Hush Puppies, Dressing Paula, Pure, Dolly, Eden, Vangie, Erica, South China Sea, FYI, POTS-1, Sembonia, Santa Barbara Polo & Racquet Club, Jeep Kids, Ducati Kids, Nautica Kids, Polo Kids, Anakku, Infancie, Calamus, LEGO, Disney Princess, Tiny Button, La Gourmet, Tiger, Hario and Obermain.
Parkson is committed to promoting sustainability in Fashion, Beauty and Home & Living. Through its Green Campaign, the company aims to inspire shoppers and industry players to adopt eco-friendly practices and contribute towards a greener future.
For more information about the Green Campaign and its activities, please visit Parkson Pavilion Bukit Jalil or follow Parkson on social media platforms.