SOFY Partners Watsons In Supporting Women Beat Period Heat


Contributed by Kenny Phang.

In collaboration with Defy Media.

Official Launch of SOFY Cooling Fresh #CoolGilerrr pop-up event

SOFY, the No. 1 Sanitary Pad Brand from Japan, partners with Watsons to introduce the #CoolGilerrr campaign to support Malaysian women beat period heat with the SOFY Cooling Fresh sanitary pads range.

In collaboration with Asia’s leading health and beauty retailer, Watsons, SOFY has organised the SOFY Cooling Fresh #CoolGilerrr pop-up event, a unique initiative to empower women to stay refreshed throughout the day without discomfort. The pop-up event is open to the public and is held at the Starhill Kuala Lumpur from now to 8 October from 10am to 10pm. This pop-up event promises to truly celebrate women’s health and comfort, featuring interactive displays and the opportunity to experience the revolutionary SOFY Cooling Fresh first-hand. Members of the public are welcome to join SOFY for a day of empowerment and to discover how SOFY is transforming how women experience their periods. There will be opportunities to redeem a complimentary soft serve ice cream, enjoy some of SOFY’s special promotions and participate in a meaningful donation program.

Ms. Amanda Wong Yoke Pui, Senior Brand Manager of SOFY Malaysia and Singapore, said “SOFY Cooling Fresh pads represent a leap forward in menstrual comfort, Since launching the First Ever Cooling Fresh Pad range in 2018, we have continuously strived to improve our products and ensure that women feel fresh, comfortable and confident in every aspect of their lives. At SOFY, we aim to provide a refreshing, confidence-boosting experience, even in the most demanding weather conditions.”

“According to our yearly usage and attitude study, 7 out of 10 women experience a rash or skin irritation during period. This is especially apparent among younger girls, who tend to wear sanitary pads for longer hours. Our SOFY Cooling Fresh range is meant to address the Malaysian heat challenges,” Ms. Amanda Wong elaborated.

First introduced in 2018, SOFY Cooling Fresh is designed to provide up to five (5) hours of Minty Cool Sensation across a diverse selection of products ranging from Day to Night, Maxi to Ultra Slim, helping women beat the inevitable Malaysian heat during their periods. SOFY also has an extensive product line-up launched in October 2022, the Sensitive Cool range, with natural cucumber extracts catering to consumers with sensitive skin.

SOFY Cooling Fresh Pads

Product Highlight

SOFY Cooling Fresh (Mint) – 5 Hours Minty Cool Sensation

Topped with a Cool Mint Sheet, SOFY Cooling Fresh (Mint) provides up to 5 Hours of Minty Cool Sensation, which helps calm heat rash and allows women to feel refreshed until the next pad change.

In addition, the pads contain Natural Plant Essential Oils, which can effectively prevent odours and provide an enduring sense of freshness. The pads are also Hypoallergenic and Dermatologically Tested, which is safe for all skin types.

SOFY Cooling Fresh (Cucumber) – Sensitive Cool

Infused with Natural Cucumber Extracts, the SOFY Cooling Fresh (Cucumber) provides a mild cool sensation and helps reduce stuffiness, even on sensitive skin types. It is Hypoallergenic and Dermatologically Tested and safe for all skin types. Lastly, its Ultra Slim design wand superior absorption allows women to go on about their day with confidence and peace of mind.