Juniper Editor
Levi’s® brings together an exciting collection to encourage everyone to get in the festive mood and celebrate with boundless energy. This festive season calls for a new attitude with new outfits that express individuality and authenticity.
Spoken in a true Levi’s® attitude, “IT IS NOT NEW YEAR IF IT’S NOT NEW” headlines this upcoming festive campaign where style seekers are rallied to restart their year by giving new meanings to all things old. Featuring Shawn Yu and (Eva) Ai Fei, this new campaign captures the spirit of Levi’s® in a series of stunning visuals with traditional idioms given new meanings. On the local front, personalities such as Shir Chong, Daphne Charice, Lawrence Wong, Fabian Loo, Nicholas OneFM, Kittie Yiyi, Brian See, Chrystina Ng, Karena Teo and Blanco Choo join together to spread happiness and optimistic resolutions.
Jeans for men feature Levi’s® Double Stich 2.0 in 511™ Slim Tapered, 510™ Skinny and 513™ Slim Straight, ICONS – 501™ and 501™ CT, the Commuter Series and the 541™ Shorts. Meanwhile, jeans for women continue with the newly launched Lot 700 denim collection – 711™ Skinny, 710 Super Skinny, 721 High Rise Skinny as well as REVEL, 501™ CT Boyfriend cut and shorts.
Juniper
