Heineken® Refresh is back to captivate fans with an exhilarating fresh experience that promises to leave audiences in awe! Prepare to immerse yourself in a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia alongside sensational cross-genre acts, all accompanied by a 360° audio-visual journey.
Heineken® Refresh, happening on June 15th at Sunway Lagoon Surf Beach, is part of Heineken®’s dynamic global music platform, “Refresh Your Music, Refresh Your Nights”, and promises fans a truly unforgettable experience.
But that’s not all; Heineken® is once again delivering on its promise of fresh experiences, this time offering fans an innovative way to interact with their favourite artists during their performances. Through Heineken®’s unique interactive live voting element, fans can now choose the music genre they want to hear in real-time.
Leading the charge is Alok, who is known for his chart-topping tracks “Hear Me Now” and “Deep Down”. Hailed as the first South American EDM artist to conquer the global pop mainstream, his highly anticipated debut performance in Malaysia, curated by Heineken®, is eagerly awaited by Malaysian fans.
The event will also feature the electrifying talents of regional sensation WUKONG, known for skilfully infusing ethnic Asian elements with captivating sounds in high-octane sets, creating a dynamic fusion of cross-cultural music. Joining the stacked event is Malaysia’s renowned EDM maestro, Blink, in collaboration with special guests Glenn Yong and Victoria. Blink’s infectious energy and eclectic mixes will also be backed by a live orchestra, bringing to life an extraordinary cross-genre spectacle.
At the heart of the action, fans get to shake things up by voting for their preferred music genre during the sets of Malaysia’s favourite DJs, Mr Yang B2B Ashley Lau and MJ, ensuring a fresh, dynamic unique experience. Expect a hefty supply of mosh pits and deafening drops from the eclectic sounds as they bring their own twist to unfamiliar genres, making the experience one-of-a-kind.
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “Heineken® Refresh unites fans from diverse cultures and music preferences, inspiring discovery and broadening musical horizons. With music deeply embedded in Heineken®’s DNA, we’re excited to activate Heineken® Refresh for the second time around, building on the overwhelming response from our debut event in 2022.
From the innovative Heineken® Fresh List to our flagship music event, fans can anticipate yet another unique experience. Heineken® continues to challenge conventions, believing that life tastes better with an open mind. So expect an electrifying fresh experience once again at Heineken® Refresh Leading up to the event, Heineken® is offering fans a glimpse into the refreshing journey of discovering new music genres through Heineken® Refresh Your Music Outlet Activations, taking place from now until June across Klang Valley, Penang, Perak, Malacca, and Johor. Fans can anticipate an exciting experience as they venture to expand their musical horizons and receive a personalised Heineken® playlist to match their personality! Additionally, consumers can win a limited edition Heineken® coaster and exclusive passes to Heineken® Refresh.
Get ready and secure your passes to this year’s Heineken® Refresh; back to dazzle with a fresh twist to redefine music discovery for all fans! Passes are now available on http://refreshyourmusic.my, and remember to follow Heineken® on Instagram and Facebook for update and details for a sensational ride at Heineken® Refresh.
Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. Heineken is all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.
