A Chic Affair With Watsons At Kuala Lumpur Fashion Week: First-Ever Hair And Beauty Partner Taking Over KLFW Backstage


Contributed by Kenny Phang.

In collaboration with Defy Media.

The annual Kuala Lumpur Fashion Week (KLFW) is one of the most sought-after fashion events in the country, and it is timely that Watsons Malaysia is here to take over the backstage for hair and beauty as the Official Hair & Makeup Partner.

This first-time partnership is a significant milestone for Watsons seeing this as a timely partnership as the No. 1 retail in health and beauty in the country and Asia. With an extensive line of consumer brands especially for hair and beauty category, Watsons and KLFW presents a powerful collaboration that complements one another.

“Watsons Malaysia is honoured to be part of the esteemed KLFW event this year as the Official Hair and Makeup partner. This collaboration marks a significant milestone for Watsons Malaysia as the No. 1 Health and Beauty Retailer in Malaysia and Asia. Fashion, health, and beauty entwine effortlessly, each complementing the other as we all know. It is an honour for us at Watsons to power the hair and makeup for this prestigious KL Fashion Week 2023 as the trendsetters in the industry,” said Caryn Loh, Managing Director of Watsons Malaysia In conjunction with this partnership, Watsons is celebrating with a nationwide sale up to 50% at all stores. To signifying further with KLFW partnership,

Watsons is also offering a Watsons Hair Revolution promotion with instant RM12 OFF* with purchase of RM120 & above on hair care products, while customers get to enjoy spend & win travel vouchers when spending RM100 & above on hair care products.

Enhancing beauty to celebrate Watsons and KLFW partnership, customers can also look forward to instant RM15 OFF* when purchasing RM150 & above on any cosmetic products. All promotions are available in-store and Online. *WM(3 Aug – 4 Sept) & EM(10 Aug – 11 Sep).

Caryn added, “Entering this partnership is our message to empower everyone and every individual to look good, do good and feel great. We are thrilled to introduce innovative looks and trends on the runway. Additionally, we are presenting a Watsons Fashion Show with Maglifestyle, with a focus on showcasing the latest in fashion and beauty.”

“This year, we take immense pride in welcoming Watsons aboard Kuala Lumpur Fashion Week. As leaders in the health and beauty industry and always at the forefront of fashion and beauty trends, Watsons will take over the backstage, providing hair and makeup for all models throughout the 7-day fashion event. With their extensive range of beauty and hair products, we are thrilled at the prospect of crafting captivating looks and setting trends for every show,” stated Andrew Tan, Founder of Kuala Lumpur Fashion Week.

Watsons members are also in a fantastic treat throughout the celebration month with spend & win to win twenty (20) pairs of tickets for a 4D3N cruise from Singapore – Penang – Singapore with Royal Caribbean International and supported by Hwajing Travel & Tours. For more information, please visit https://survey.aswatson.net/WISE/index.php/396531/lang-en

Check out more highlights on Watsons.com.my or visit Watsons Malaysia on Facebook
and Instagram.