Dermalogica® Launches “Get Naked” Campaign


When it comes to flaws and blemishes, make-up can only do so much and whatever it can conceal, the effect is just temporary. With this in mind, Dermalogica® launched their “Get Naked” Campaign yesterday to emphasise that “Bare is the New Beautiful.” This campaign invites you to celebrate the simple truth of bareness by first removing the thick layers of make-up and impurities on the face.

With the motto “Great Skin Has Nothing To Hide”, the campaign is an extension of Dermalogica®’s emphasis in allowing true skin health to shine through. “By challenging consumers to go barefaced, Dermalogica® aims to lessen their dependency on superficial beauty achieved by cosmetic products and draw confidence instead from good skin health that needs no hiding,” explained Roderick Chieng, Chief Executive Officer of EIG Bhd that distributes and markets Dermalogica® products and dealership in Malaysia, South East Asia, Hong Kong and China in his speech at the launch.

Mr. Roderick Chieng

Dermalogica® is founded on the belief that good skin care is not about beauty, pampering or luxury but simply about skin health. Its story began in 1986 when founder Jane Wurwand decided to do something about the serious lack of results-driven products in the US market. Researched and developed by the International Dermal Institute, Dermalogica® shocked the market by refusing to use artificial colors, synthetic fragrances, S.D. alcohol, lanolin or mineral oil – all of which were industry favourites due to their low cost despite links to numerous skin problems that were well understood.

Today, Dermalogica® is the #1 professional skin therapy line worldwide. It is used by more than 75,000 skin therapists in over 80 countries worldwide. Present at the launch was Charlotte Brockett, Dermalogica®’s International Senior Training Specialist for Asia and New Zealand, currently based in Australia.

Ms. Charlotte Brockett

Dermalogica’s commitment in delivering skin health results through education, professional guidance and innovation is the driving force behind the campaign – quite literally. From 1st July onwards, a mobile truck with Dermalogica®’s Skin Bar – dubbed the “Naked Wheels” – will be touring the whole nation. Malaysian can easily pop by the Mobile Skin Bar for a round of free Face Mapping® Analysis to fully understand their skin’s unique needs and find out what Dermalogica® products they would require to prime their skin to true bare beauty. As Charlotte Brockett put it, “Dermalogica®’s core belief is optimizing skin health.”

Conducted by a Dermalogica® skin-health expert, the Face Mapping® Analysis takes the guesswork out of treating skin imperfections. The analysis divides the face into 14 different skin zones to identify which part needs remedy. The skin-care professional can then recommend suitable solutions to optimize skin health results.

Celebrities with Mr. Roderick Chieng & Ms. Charlotte Brockett in front of the Mobile Skin Bar

Mobile Skin Bar

Ms. Charlotte Brockett pointed out that for those in a hurry, Dermalogica® provides Speed Mapping which is an express version of Face Mapping®. Speed Mapping takes just 5 minutes in which 5 areas of the face are analysed and 5 products are recommended.

Along with its Face Mapping® Analysis, Dermalogica®’s microZone® treatment also targets specific conditions on one’s skin. It’s for customers who want a quick, fuss-free treatment on a specific area of the face but the treatment can also target the whole face for a fast flash exfoliation. Customers get to sit back in a chair for 20 minutes while the treatment is administered.

Visitors to the Naked Wheels or any Dermalogica® centre during this campaign period are also free to browse through or play with Dermalogica® products. For the schedule of Naked Wheels (which might just be coming to your neighbourhood), check out

Mushroom, tomato, cheese quiche

Special mention must be made of the food at this event as I had quite a few of these quiches, they were impressive as they weren’t at all dry and the flavour was a little sweet and with the right amount of saltiness. Contact Precious Moments (established event and wedding planners) if you’d like to have a taste of this and many other types of finger foods.