Bio-Oil ‘My Scar My Story’ Campaign


Bio-Oil 60ml

Most of us have scars that we obtain from life’s episodes which will serve as memories and lessons; some good and some painful ones. Bio-Oil has embarked on a campaign themed ‘My Scar My Story’ to offer women inspiration and solutions to their scars via a microsite This online platform brings Malaysian women together to share their scar story and solutions to their problems, as a way of inspiring women who are undergoing emotional distress due to their scars.

A research revealed that one in two women suffers ongoing psychological issues as a result of scars with the majority (56%) considering themselves ‘abnormal’ due to their scars. This could lead to other more serious issues such as depression and anti-social behaviours. “The survey clearly demonstrates that scarring is an issue we regularly need to address. We hope through this campaign, women will learn the many ways of coping with scars proactively instead of just hiding their scars from the eyes of the public. We are confident that ‘My Scar My Story’ will offer real life stories that will serve as an inspiration to many who are suffering both emotionally and physically from scars,” said Ms Low Hooi Wan, Bio-Oil’s Division Manager of Malaysia and Singapore.

As part of its solutions to help women cope with scars, Bio-Oil has also collaborated with Dr Nazirin Ariffin, a renowned dermatologist from Pantai Hospital to offer professional advice and weekly tips on scar management via the microsite. Dr Nazirin noted that support for patients with scarring extends far beyond wound care. Providing optimal advice and guidance to patients as well as managing their expectations will reduce patients’ emotional distress. According to Dr Nazirin, the common causes of scars among her patients include skin problems such as acne, eczema and psoriasis; second degree skin burns and other injuries caused by accidents, cuts and falls. “Most of the scars look bad in the beginning but its appearance will improve over time with good wound care, some topical treatment such as an oil-based ointment and intake of proper nutrition,” said Dr Nazirin.

Bio-Oil has been clinically proven to help improve the appearance of all types of scars, be it old or new. Bio-Oil contains plant extracts such as Chamomile, Lavender, Rosemary and Calendula oils, together with Vitamins A & E and the breakthrough ingredient-PurCellin Oil™. Unlike regular oils, PurCellin Oil™ delivers the ingredients into the skin without leaving a sticky and greasy feeling. In a clinical trial that was conducted in proDERM Institute for Applied Dermatological Research, Hamburg, Germany, 92% of the subjects showed an improvement in the appearance of their scars just after 8 weeks.

Continuous use of Bio-Oil can help minimize, reduce and lighten scars. For best results: Massage onto the affected area in circular motion twice daily for a minimum of 3 months. Bio-Oil should not be used on broken skin.

Prizes for the best Bio-Oil ‘My Scar My Story’ Campaign stories

The 2-month campaign will end on December 31st with selection of the three best scar stories where winners will get to enjoy a Luxury Retreat Package at a 5-star resort for two worth up to RM10,000 and a consultative session with Dr Nazirin Ariffin. There will also be weekly prizes for the five most inspiring stories of the week.

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