Customers from millennials to baby boomers, from capital cities to the most remote locations, are doing their shopping online, according to the latest insights1 by Lazada, Southeast Asia’s leading online shopping and selling destination. With approximately eight million customers and five million daily visits to its sites as at end September, the retail revolution has reached remote destinations such as Aceh in Indonesia, Jolo in the Philippines, Mae Sariang in Thailand, and Con Dao islands in Vietnam.
Lazada has seen a surge in its mobile app downloads to surpass 20 million in the third quarter with the launch of its new enhanced Android and iOS apps. Lazada shoppers are spending more time on its sites while on-the-move compared to on desktops during the quarter. In fact, about 60% of the company’s total sales for the region at end September were purchases on mobile platforms.
Shoppers are snapping up products from an offering that has more than tripled to approximately 10 million SKUs in over 13 categories from July to September. Best-selling product categories continue to be Fashion, Home & Living, Health & Beauty, and Mobiles & Tablets in Q3, with some interesting seasonal trends.
Unicycles and self-balancing scooters, for example, are popular items this quarter with sales doubling from August to September. Baby products, such as milk formula and milk bottles have emerged as a best-selling category in Malaysia and Singapore. Many parents are also shopping for diapers on Lazada with a jump in sales from non-metro areas in Indonesia and the Philippines.
Demand for air purifiers increased exponentially in Malaysia and Singapore this quarter as residents of both countries experience hazy weather. Between August and September, overall sales volume increased three-fold and almost 15-fold in Malaysia and Singapore.
The retail revolution driven by Lazada is made possible by its ecosystem of logistics and seller solutions. Its one-stop platform helps local SMEs to increase their reach and sales online, as well as international sellers to expand into Southeast Asia. As at end September, Lazada has more than 30,000 local and international sellers2 from Asia, Europe and the United States.
“In just three years, eCommerce has democratized shopping, cutting across generations, locations and economies. With better mobile access and a massive choice of products for every need and budget, online shopping is winning more consumers over. As the eCommerce pioneer in Southeast Asia, we are proud to have led this online revolution and will continue to make shopping even more accessible and effortless for everyone,” said Hans-Peter Ressel, CEO of Lazada Malaysia.
“With our rich experiences, we at Lazada identify online shopping trends fast and tailor make our offerings to suit the trends and needs of our consumers at any given time. By working with our wide and credible range of partners and merchants, we are able to offer the best deals to our customers with a short turn around period,” Hans-Peter added.
Lazada Online Revolution – The biggest shopping event of the year
Lazada’s annual Online Revolution, the biggest shopping event of the year, will launch in full scale on 11 November, culminating in a three-day finale ending on 12 December.
Shoppers can expect an exciting month of deals and fun with flash sales, daily best offers, product category specials, curated brands’ showcase, exclusive partner promotions, and app-only deals. Participating brands include Microsoft, Philips, Morgan, Tefal, Bayer, MamyPoko, Drypers, Nike, Puma, Crocs, Converse, Scholl, Lenovo, Huawei Honor, Meizu, Samsung, Apple, XiaoLazada mi, Casio, Speedo, Samsonite, American Touristers, JBL, Bosch, Sports Direct, Calvin Klein, SK-ll and Dermalogica.
There’ll be games on the sites and apps, and social media contests for shoppers to participate, uncover secret deals and win prizes.
Specifically in Malaysia, Lazada will be hosting ‘Spin The Wheel Deal’ where RM500 vouchers will be available for customers to win daily over the span of 28 days. There will be ‘The Golden Voucher Hunt’ worth RM1,111 which is an 11 hour online hunt starting from 11am to 11pm. Lazada’s social media platform’s such as Facebook and Instagram will also be launching separate contests to add to the excitement for its customers.
1 Lazada’s third quarter shopping trends are based on company data covering the period of July to September 2015 for Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. More insights from the data are appended.
2 Active marketplace sellers and retail suppliers.