LEVI’S ‘WE ARE ORIGINAL’ Celebrates Authenticity With Music, Arts & Denim

When Levi Strauss and Jacob Davis partnered in 1873 to patent their copper riveted waist overalls – as jeans were first referred to – for the miners and cowboys of…

Levi’s Launches ‘We Are Original’ Campaign

Levi’s® continues its multifaceted global brand campaign, ‘LIVE IN LEVI’s®’ with the launch of ‘WE ARE ORIGINAL’ – an invitation to everybody who is not just anybody, to live in…