Juniper
(From left to right): Tan Lai Yan, Founder & CEO of onecare; Edison Choong, Deputy-Director of the Strategic Planning Division, Strategic Communication Research, MATRADE; and Lovell Ho, Senior Director – Leasing, Pavilion KL, celebrating the partnership between onecare and Pavilion KL for the grand opening of onecare
After years of operating through international and digital channels, wellness brand Onecare has established its physical footprint at Pavilion Kuala Lumpur, formalising its entry into the Malaysian retail market.
Founded in 2009 in Malaysia and Singapore, Onecare built its brand overseas and today has a presence across Singapore, the United States, the United Kingdom, Japan, Australia, New Zealand, Hong Kong, Vietnam, the Philippines, markets in the Middle East, and other international markets.
The Pavilion Kuala Lumpur outlet represents a strategic return to the Malaysian market. According to the company, the decision to enter physical retail locally reflects changes in consumer behaviour, with Malaysian customers becoming more informed and selective, and placing greater emphasis on product formulation, credibility and long-term wellness outcomes rather than trend-led consumption.
The launch comes amid continued growth in Malaysia’s wellness sector. The Global Wellness Economy Report 2025 by the Global Wellness Institute estimates the country’s wellness economy at US$31.8 billion, ranking 10th in the Asia-Pacific region and 29th globally, underscoring the increasing role of wellness-related products and services in consumer spending.
At the Pavilion Kuala Lumpur store, Onecare introduces its core product categories through a dedicated retail environment. These include women’s health, beauty-from-within nutrition, gut and metabolic support, immunity and lifestyle wellness solutions. The company said its formulations are developed using multi-ingredient combinations informed by scientific research, reflecting standards refined through years of operating in regulated international markets.
Commenting on its return to Malaysia, Founder and Managing Director Tan Lai Yan said Onecare’s growth has been guided by a customer-first approach and a long-standing commitment to quality. “Onecare prioritises ingredient standards and product integrity over short-term gains, which in turn helps us in building trust with customers who have been central to Onecare’s growth,” said Tan.
Tan said she believes Malaysian brands are capable of earning global recognition, “Onecare’s international journey has reinforced the confidence in local products being accepted and trusted worldwide.”
Onecare is guided by a premium wellness philosophy, making luxury accessible through quality care for the whole family. Believing that true luxury is living well—sleeping well, feeling balanced—the brand’s move into physical retail deepens customer engagement through consultation and education.
The Pavilion Kuala Lumpur outlet marks Onecare’s first retail store in Malaysia, followed by Pavilion Bukit Jalil and One Utama, giving the brand its established retail presence in the country. Both locations were chosen as lifestyle destinations attracting diverse local and international visitors. With a growing number of wellness and supplement options, it’s encouraging to see Malaysians prioritising health, and Onecare is proud to offer one more choice for customers while helping Malaysia’s wellness sector flourish.
For more information on Onecare, please visit www.onecare.store.
