The #BebaskanDiri Wave: How PIXY Is Making Weightless Skincare-Makeup Trendy In KL

Kuala Lumpur got a little lighter yesterday. In a bold departure from the usual beauty sampling, PIXY Malaysia took its Airy Series out of the event hall and onto the…

Beauté Library Leads The Next Era Of Beauty With ION+GLOW™ Bio-Renewal Facial Treatment

Beauté Library, part of EMAX Corporate’s house brand, unveiled ION+GLOW™ Bio-Renewal Facial Treatment at an exclusive Media and KOL launch held at Pavilion Bukit Jalil. The launch campaign, “Beauty, Without…

Avon Launches In Watsons Nationwide, Bringing Its Iconic Fragrances To More Malaysians

AVON Perfect Nonsense Avon, one of the world’s leading beauty brands, announced a new partnership with Watsons, Asia’s No.1 health and beauty retailer, bringing its best-selling fragrance range to Watsons…

Eucerin Dermopure Clinical Ushers In A New Era Of Acne Care With Confidence

Charis Chan, Marketing Manager of Eucerin Malaysia & Singapore introduced Dermopure Clinical as a new-generation acne care range, designed not only to treat acne, but also to target post-acne marks…

Sunplay Introduces Skin Aqua Hyaluronic Acid Serum UV Sunscreen

In Malaysia’s hot and humid climate, sun exposure does more than cause UV damage — it also accelerates moisture loss, leaving skin dry, dull, and vulnerable. As consumers increasingly seek…

Off & Relax Anti-Hair Loss Series Officially Launches In Watsons Malaysia 

From left to right, SLEX Malaysia Director-Samuel Song, Off & Relax COO- Xia Ning.. Watsons Malaysia COO-Danny Hoh, Watsons Malaysia Head of Trading-Carrol Tan, Hokkaido University of Science Professor Koji…

Introducing The All-New Lip Pure Tinted Lip Balm 

Looking for a touch of colour that won’t irritate your lips or leave them feeling tight and uncomfortable?  If your lips often feel dry, irritated, or tight, yet you still desire a natural, healthy-looking…

Putryana Presents Les Fleurs: A Floral-Inspired Beauty Experience Celebrating Skin Longevity And Sensory Skincare

Nephelai Aqua+ Serum Les Fleurs, an intimate, floral-inspired beauty experience by Putryana, welcomes guests to discover the brand’s latest skincare creations through a refined, lifestyle-led setting at EQ Kuala Lumpur.…

After Years Abroad, Malaysian-Born Wellness Brand, Onecare Returns Home With Pavilion Kuala Lumpur Opening

(From left to right): Tan Lai Yan, Founder & CEO of onecare; Edison Choong, Deputy-Director of the Strategic Planning Division, Strategic Communication Research, MATRADE; and Lovell Ho, Senior Director –…

Cetaphil® Advances Ceramide Innovation In Science-Lead Skin Health

Cetaphil®, the trusted global leader in sensitive skincare and the No. 1 dermatological skincare brand in Malaysia[1], today unveiled its latest innovation: the new Ceramide Repair Lotion, a next-generation formula…