Juniper
TOMICA Mascot, T-Kun and ToysRus Mascot, Geoffrey the Giraffe, posing with brand representatives, fan and collectors of TOMICA
TOMY Company, Ltd. (Japan, TOMY) today launched its first TOMICA BRAND STORE in Southeast Asia, located in Kuala Lumpur. In opening a new TOMICA BRAND STORE in Malaysia, Tomy Company established the new store within the Toys“R”Us store in partnership with Toys“R”Us Asia. This marks the third TOMICA BRAND STORE following Shanghai (opened September 2024) and Beijing (opened September 2025) in China.
Housed within the Toys“R”Us IP Flagship Collection Store at Suria KLCC (2nd Level LC 203, Ramlee Mall, Suria Kuala Lumpur City Centre), the store is modelled as a Shop-in-Shop concept designed as both a retail experience and an information hub for TOMICA fans of all ages.
TOMY Company designed the store as a hub for sharing information about TOMICA, allowing visitors to experience its brand message “Only the Real Thing Moves” while enjoying the excitement of exploring and selecting products.
The TOMICA BRAND STORE is an official shop where visitors can immerse themselves in the world of TOMICA. The store’s exterior is designed to resemble a large TOMICA box. Inside, the centerpiece is the Wheel Table, a display made of stacked wheels. The store also features the TOMICA WALL, which displays over 2,000 TOMICA diecast miniature cars; the TOMICA KIDULTS AREA for adults with a playful spirit; the Recommended Corner for new releases; and a TOMICA HISTORY AREA to exhibit the brand’s heritage.
First introduced in 1970 as Japan’s first domestic palm-sized diecast miniature car series, TOMICA has since become adored across generations. Over 10,000 models have been released, with cumulative sales surpassing one billion cars as of December 2024.
Present at the official opening were Saitoh Katsunori, Senior General Manager Head of Asia Strategy Division of TOMY Company Ltd; Ochiai Kiyoshi, Managing Director of TOMY ASIA; Hisayama Itaru, Team Manager of TOMICA Division of TAKARATOMY Tomica Division; Tan Ee Chian, Executive Director of Litt Tak Sdn Bhd, the official distributor of TOMICA in Malaysia; and Carol Chua, General Manager of Toys“R”Us (Malaysia) Sdn Bhd.
Speaking at the opening, Ochiai Kiyoshi, Managing Director of TOMY ASIA said, “We are pleased to open our first TOMICA BRAND STORE in Southeast Asia this year, which coincides with TOMICA’s 55th Anniversary. This store is certainly a must-visit showcase and experiential hub for enthusiasts and collectors to fully immerse themselves in TOMICA’s world of diecast miniature cars. We have plans to expand our network of brand stores overseas, especially throughout Asia, to reach fans worldwide and to elevate their TOMICA experience.”
Speaking for Litt Tak Sdn Bhd, Tan Ee Chian, Executive Director, said, “As TOMICA’s official distributor in Malaysia for the past 40 years, we see this exciting brand development as a major milestone in strengthening TOMICA’s connection with collectors and enthusiasts. The TOMICA BRAND STORE provides a dedicated platform to spotlight the brand’s extensive range – from timeless favourites to premium and limited-edition models – creating a more immersive and engaging experience than ever before.”
Carol Chua, General Manager of Toys“R”Us (Malaysia) Sdn Bhd, added, “This marks an important step in our Asia partnership with TOMICA. Malaysia now joins Shanghai and Beijing as the third TOMICA BRAND STORE housed inside a Toys“R”Us store outside Japan. Having TOMICA anchor our IP Flagship Collection Store at Suria KLCC elevates the entire concept, giving families, fans and collectors of all ages an inspiring destination that brings our brand promise ‘Live Toyful’ to life.”
Two original TOMICA BRAND STORE products will be available for purchase only at this store (*1) in Malaysia. In addition, original items from the TOMICA Shop in Japan will also be part of the lineup.
(*1) These products are also available at other TOMICA BRAND STORE locations (Shanghai and Beijing) as well as at the adult-focused TOMICA KIDULTS SELECT STORE in China (four locations: two in Shanghai, one in Beijing, and one in Hangzhou).
To celebrate the launch, special promotional gifts, branded giveaways and fun interactive activities such as Mosaic Art and White Tomica Colouring have also been lined up. Fans are invited to come along to the Meet and Greet sessions with TOMICA Mascot, T-KUN, happening 3 times a day from 18th to 21st December 2025. Check in-store for more details on the timings.
For more information on TOMICA, log on to the Official Website: takaratomyasia.com/ and Official Instagram: www.instagram.com/tomicaofficial_asia/, www.instagram.com/tomica_msia/ and https://www.facebook.com/TomicaMalaysia.
