Juniper
KLCC Group launched the fourth edition of Sustainable September, an annual campaign that brings together the Group and its subsidiaries across the KLCC Precinct and Putrajaya, and the community, to drive collective action towards more liveable, sustainable and people-centred communities.
Participating partners include Kuala Lumpur Convention Centre, Mandarin Oriental, Kuala Lumpur, Traders Hotel Kuala Lumpur, Suria KLCC, Petrosains, Dewan Filharmonik PETRONAS, DoubleTree by Hilton Putrajaya Lakeside and The Everly Putrajaya, with Fraser Residence Putrajaya and Destina Putrajaya as the new additions to this partnership. For the first time, the campaign will also extend beyond the KLCC Precinct to Putrajaya, broadening its reach and community impact.
Held under the theme “Shaping the Precinct We Love”, the month-long campaign aims to make sustainability more accessible and actionable through four pillars – Move Better, Live Greener, Care Together, and Inspire Change – encouraging people who live, work and spend time within the precinct to make practical choices that contribute to creating a better place for all.
The fourth edition was officiated by Datuk Sr Mohd. Salem Kailany, Group Chief Executive Officer of KLCC Holdings (Sdn) Bhd, which kicked off with a celebrity-led workout featuring local celebrities Atilia Haron and Mimifly, followed by a series of activities that bring the campaign’s four pillars to life through wellness, environmental action, community engagement and sustainable choices in everyday life.
In his keynote, Datuk Salem highlighted the importance of collective action in shaping a more sustainable and liveable precinct, including KLCC’s ambition to progress towards becoming a Zero Waste District.
“Sustainable September reflects our belief that shaping a precinct that people love begins with the everyday choices we make and the collective actions we take. This year, we are taking the first step towards exploring a more coordinated, precinct-wide approach to waste reduction, in line with the KLCC Sustainability Plan 2030. We are also extending the campaign beyond the KLCC Precinct to Fraser Residence Putrajaya and Destina Putrajaya to create more opportunities for the wider community to participate. Through greater collaboration across our assets and communities, we hope to turn positive actions into lasting habits and create more liveable places for generations to come,” said Datuk Salem.
Destina Putrajaya, located in Precinct 7, is Putrajaya’s first transit-oriented development. It opened its doors in July this year and is managed by Putrajaya Holdings, a subsidiary of KLCC Holdings (Sdn) Bhd. The newest landmark, Fraser Residence Putrajaya that offers contemporary service apartments is situated within TERRA, which is Putrajaya Holdings’ integrated mixed-use development.
By bringing partners and communities together, Sustainable September creates opportunities for people to participate in activities that are practical, relevant and impactful. Through a range of initiatives, the campaign encourages people to take small but meaningful steps that can contribute to a more sustainable way of living.
Robert Hatton-Jones, Deputy General Manager of Kuala Lumpur Convention Centre, emphasised the importance of partnerships in turning sustainability commitments into practical action and creating meaningful experiences that encourage participation.
“Meaningful change happens when organisations, partners and communities come together with a shared purpose. Sustainable September provides a platform for us to translate that purpose into practical and accessible activities – from healthier living and continuous learning to volunteering and environmental action. By making these activities engaging and relevant, we hope to inspire more people to play an active role in building a more responsible and connected community,” said Robert.
This year’s programme also introduces a Pledge element, inviting participants to choose a personal commitment – an action that is meaningful and realistic for them – towards leading a healthier and more sustainable way of life, with the aim of turning pledges into lasting habits beyond Sustainable September.
Sustainable September continues throughout the month across the precinct and, Putrajaya – a reminder that sustainability can be part of daily life, rather than a once-a-year conversation.
For the latest updates, visit the KLCC Group website at https://klccgroup.com.my/ or follow KLCC Group on LinkedIn (@klccgroup) and KLCC The Place on Instagram and TikTok (@klcctheplace).
You can also visit the Kuala Lumpur Convention Centre’s Newsroom or follow the Centre on Facebook (@klccconventioncentre), LinkedIn (Kuala Lumpur Convention Centre), X (@klccconvention) and Instagram (@klccconventioncentre).
