Boss James Wants To Trade His Bike For ZERO Healthcare’s New Ranger Massage Chair

Brand Ambassador Boss James makes a wild grand entrance by riding his bike straight into MyTOWN Shopping Centre, joining ZERO Healthcare Managing Director Tommy Tham on stage to officially unveil the Ranger 9 massage chair

ZERO Healthcare today launched its new Ranger 9 Series at MyTOWN Shopping Centre, naming entrepreneur and content creator Boss James as its Brand Ambassador in a launch that brought together wellness, social commerce and the brand’s growing commitment to Malaysia’s para-athlete community. But Boss James did not arrive for his new role in the usual way. Riding into the launch on his bike in full biker gear, the popular TikTok Shop personality made an entrance befitting the Ranger name, before swapping the saddle for a very different kind of seat: ZERO Healthcare’s new Ranger massage chair.

After trying it for himself, Boss James joked that he might be ready to trade in his bike for a Ranger instead. The playful moment brought to life the idea behind the new series: even those who are constantly on the move need time to stop, recharge and recover. “My life is always go, go, go. So maybe ZERO chose me because they think I need to sit own more!” said Boss James, “But seriously, I think many of us are very good at working hard and very bad at resting. I’m definitely one of them.”

From “Boss” to Everyday Heroes

Built around the belief that quality rest should not be reserved for a select few, ZERO Healthcare introduced the Ranger Series as a more accessible way for Malaysians to bring everyday recovery and relaxation into their lives. The campaign turns the spotlight towards Malaysia’s “everyday heroes” — from business owners and working parents to riders, drivers, workers and individuals who spend their days
working hard for their families.

Tommy Tham, Founder of ZERO Healthcare, said, “When people hear ‘Boss James’, they see success. But behind that success are years of hard work, long days and perseverance. That is why we felt he was the right person for Ranger. This campaign is really about recognising everyone who works hard every day, because everyone deserves a good rest.”

For ZERO Healthcare, the choice of Boss James goes beyond his strong social media following. Known for his entrepreneurial journey and relatable personality, he represents the spirit behind the Ranger Series – resilience, hard work and the everyday Malaysians who keep moving, working and providing for the people around them.

TikTok Shop: Taking the Launch Beyond the Event Hall

The launch also marked a special collaboration between ZERO Healthcare and TikTok Shop, extending the Ranger Series beyond a traditional product unveiling into a social commerce experience. The centrepiece was a dedicated TikTok Shop x ZERO Healthcare experiential booth at MyTOWN, where guests could try the Ranger Series in person, while livestreams and content from Boss James carried the launch to his followers and to consumers nationwide.

Nur Azre Binti Abdul Aziz, Senior Director of Strategic Partnerships, TikTok Shop Malaysia, said: “Through this collaboration with ZERO Healthcare, we’re seeing discovery commerce do what it’s meant to do, bringing content, community and commerce together. Consumers get to learn through real demonstrations and genuine recommendations from creators like Boss James, and that’s what makes the path from discovery to purchase feel more natural. We’re proud to support brands like ZERO Healthcare as they build that connection with the people they serve.

“Enabling a homegrown brand to reach communities beyond its retail footprint is digital commerce at its best, and that is the role TikTok Shop is proud to play across Malaysia. We’re glad to support ZERO Healthcare on this journey and look forward to seeing how they continue to grow on TikTok Shop,” added Azre.

Strengthening a Long-Term Commitment to Malaysia’s Para-Athletes

ZERO Healthcare also formalised its longstanding support for Malaysia’s para-athlete community through the signing of a Memorandum of Understanding (MoU) with the Paralympic Council Malaysia, marking a deeper commitment to a relationship the brand has supported over the years.

More than a one-off CSR initiative, the partnership reflects ZERO Healthcare’s continued belief in standing behind the athletes who represent Malaysia on the international stage, not only in moments of victory, but throughout the demanding journey of training, recovery and preparation that happens long before competition day.

Representative of the Paralympic Council Malaysia said “ZERO Healthcare has been a valued supporter of our para-athlete community over the years. Their contribution, both financially and through recovery and wellness support, makes a meaningful difference to our athletes as they prepare to represent Malaysia on the international stage. We are grateful to have a partner who believes in supporting our athletes for the long term.”

TikTok Shop Brand Day X ZERO Healthcare Promotion (11-13 September 2026)
● Ranger 7 Massage Chair RM 3,999 (Free Gift: First Class Massage Sofa 2 Layer + Hydro Classic Air Purifier)
● Ranger 8 Massage Chair RM 5,999 (Free Gift: First Class Massage Sofa 2 Layer + SS Queen 5pcs Cookware Set)
● Ranger 9 Massage Chair RM 6,999 (Free Gift: First Class Massage Sofa 2 Layer + SS Queen 5pcs Cookware Set)