Juniper
Janessa Kuek (second from left), Chief Executive Officer of AG Autoworld, together with Jason Chua (first from left), Area Operations Manager of PROTON, Julian Wong (first from right), Chairman of the National Autism Society of Malaysia (NASOM), and Carol Ng (second from right), Founder and Chairman of BELove Cancer Society, jointly officiated the launch of AG Kids Club
Buying a car is usually about getting from point A to point B, but AG Autoworld is shifting gears to make it about the journey in between. As one of Malaysia’s top-performing authorised PROTON dealership groups, AG Autoworld is celebrating the first anniversary of AG Club, its exclusive lifestyle privilege programme, by showing how car ownership can open the door to more experiences, privileges and moments beyond the road. The celebration also marked the official launch of AG Kids Club, bringing the AG Club experience to the younger members of the family.
Introduced as an exclusive membership programme for AG Autoworld customers, AG Club was created to reward customer loyalty beyond the showroom and make everyday life a little more rewarding. Through a growing network of 21 trusted partners such as SWS 28, Hock Kee Kopitiam, Columbia Asia Hospital and more, members enjoy exclusive privileges and experiences spanning dining, education, family, wellness, retail and automotive services, creating a lifestyle ecosystem that adds value long after customers drive their cars home.
From Car Keys to Family Experiences: Introducing AG Kids Club
The first anniversary celebration also marked the official launch of AG Kids Club, bringing the AG Club experience to the younger members of the family. Exclusively available to AG Club members with children aged 12 and below, AG Kids Club is designed to give families more opportunities to learn, explore and spend quality time together. More than just another membership benefit, the initiative combines lifestyle experiences with learning and community engagement, helping children develop essential life skills while creating meaningful family memories along the way. The programme will feature a growing line-up of activities including educational excursion trips, STEM and creative workshops, public speaking classes, wellness activities and driving experiences such as the LEGOLAND® Driving School. Families can also look forward to seasonal initiatives such as back-to-school campaigns, birthday privileges, exclusive partner rewards and vouchers.
From Lifestyle Privileges to Giving Back
The idea of going beyond car ownership also extends to giving back. AG Kids Club serves as a long-term CSR and ESG platform for AG Autoworld, bringing together CSR partners such as The National Autism Society of Malaysia (NASOM) and BELove Cancer Society, alongside corporate partners, educational institutions and local communities to create opportunities that make a difference to children and families.
As part of this commitment, RM3 from every vehicle sold by AG Autoworld will be allocated to the AG Kids Club Future Fund to support sustainable CSR and ESG initiatives. The fund will support NGO partnerships, children’s education and development, community outreach, environmental sustainability projects and family volunteer programmes, turning every vehicle sold into an opportunity to make a positive difference.
(from left to right)
Julian Wong, Chairman of the National Autism Society of Malaysia (NASOM)
Janessa Kuek, Chief Executive Officer of AG Autoworld
Carol Ng, Founder and Chairman of BELove Cancer Society
Commenting on the milestone, Janessa Kuek, Chief Executive Officer of AG Autoworld, said, “When we launched AG Club a year ago, we wanted to create something that extends beyond the ownership journey. Together with our growing network of partners, we have built a lifestyle ecosystem that enriches our members’ lives through exclusive privileges and meaningful experiences.”
“We are also excited to introduce AG Kids Club as an extension of AG Club, creating opportunities for children to learn, families to connect, and our partners to make a positive impact on future generations. With the AG Kids Club Future Fund, we want every vehicle sold to have the potential to contribute towards something meaningful, so that our customers can be part of a bigger journey.”
