Juniper
AVON Perfect Nonsense
Avon, one of the world’s leading beauty brands, announced a new partnership with Watsons, Asia’s No.1 health and beauty retailer, bringing its best-selling fragrance range to Watsons stores nationwide. The rollout began in May 2026 across selected stores and Watsons’ e-store, with more locations joining in the coming months. The partnership marks a major milestone in Avon’s global omnichannel expansion, and a strategic move to bring Avon’s world-class beauty products more accessible to more new and younger customers across Malaysia.
For over 54 years, Avon has created positive change for women in Malaysia — through its products, the causes it supports, and its network of Avon Representatives and customers. Yet direct selling reaches only a fraction of today’s consumers. This new partnership unlocks Avon’s full potential to engage more beauty lovers, letting them rediscover the iconic brand however they choose to shop.
Beauty for All
Avon and Watsons share a commitment to accessibility and inclusivity, making this partnership a pivotal moment that goes beyond a simple retail expansion. It’s a shared promise that quality beauty should be within reach, no matter where or who you are. More Malaysians can now enjoy the trusted quality, innovation, and unbeatable value that have made Avon a household name for generations.
“We are excited to partner with Watsons, Malaysia’s leading health and beauty retailer. This expansion is a significant step in making Avon’s products more accessible to all Malaysians, ensuring they can easily find their favourite world-class Avon beauty products at a Watsons store near them,” said Christina Low, General Manager, Avon Malaysia.
“Our partnership with Watsons is a major milestone for Avon as we continue to expand our omnichannel presence globally. We are committed to evolving and modernising our approach to meet the diverse needs of customers in every market — integrating digital and physical experiences so shoppers have multiple ways to buy, whether through our Representatives, our eCommerce platforms, or now, leading retail partners like Watsons,” said Rex Chiang, General Manager, APAC Commercial Markets, Avon.
“We are thrilled to welcome Avon, an iconic beauty brand, to our shelves at Watsons. Their beloved products empower millions to embrace their beauty, aligning perfectly with our mission to provide diverse beauty solutions for every individual’s needs and budget,” said Caryn Loh, Regional Managing Director, Health & Beauty Asia.
No.1 Bestselling Fragrance in the World, now at Watsons
Avon is the No.1 bestselling fragrance brand by volume sold in 20241, selling one unit of fragrance every second, worldwide. Fragrance is where Avon’s heritage began — it was the brand’s very first product category. These days, Avon partners with global fragrance houses and world-renowned perfumers to bring premium-quality scents to consumers at accessible prices2.
This partnership marks a significant step forward in that commitment to accessibility and quality. Discover Avon’s iconic fragrances at a Watsons store near you or Watsons e-store, from RM30 onwards.
Source
1 Avon sells the most fragrances in the world as measured by volume or units sold in 2024. (Source: GlobalData)
2Based on Avon worldwide sales data from 01.01.2025-31.12.2025 (excludes China, Russia, Turkey Retail)
