Juniper
One of the CHAGEE Journey of the Heart activities
International tea brand CHAGEE announced its collaboration with the beloved classic, The Little Prince, inspired by the story’s message of innocence, simplicity and seeing the world with a clear and honest heart. The collaboration brings this to life through a new limited edition Matcha Series, created as a simple reminder to slow down and appreciate the moments that matter. The Little Prince is a story about imagination, friendship and seeing the world through a different perspective. Its message forms the creative spirit behind the collaboration, reflecting the beauty of finding meaning in simple, everyday moments.
“We wanted to stay true to what makes matcha special, taking the time to bring out its natural character in every cup. That same appreciation for simplicity and authenticity is what made The Little Prince such a natural fit for this collaboration. Its message of looking at the world with a clear and honest heart is something that resonates with CHAGEE, and we hope this collaboration brings a little joy and meaning to every moment people share over a cup of tea,” said Eason Fang, General Manager of CHAGEE Malaysia.
Available from 4 September across Malaysia, the limited-edition Matcha Series features thoughtfully crafted drinks, with each cup made with care from start to finish to deliver high quality matcha, prepared with the same attention CHAGEE brings to all of its tea.
Care from Leaf to Cup
CHAGEE takes care at every step, from choosing the leaves to preparing each cup, so the matcha’s true character comes through. It begins with the season’s first spring harvest, the earliest and most tender picks. These young leaves have a naturally smooth, gentle character. The leaves are grown in the shade for more than 20 days before harvest. Less sunlight lets them develop slowly, which deepens their green colour and builds a round, full flavour. This gives the matcha its signature rich colour and smooth taste. The leaves are then ground to an ultra-fine powder, milled to a 1000 mesh. This means the grind is fine enough to feel smooth, with no rough or powdery bits. The final result is a matcha that tastes clean, fresh and refined, letting its true flavour open up with every sip.
A Fresh Take on a Classic
The launch introduces the Lime Cheese Matcha Latte to CHAGEE’s existing matcha series, available for a limited time only. It brings together smooth matcha, fragrant lime and creamy cheese, carefully balanced so the drink is rich yet refreshing. For those who want a little more, there is also a Cheese Cap option, which adds a soft, creamy cheese cap on top for an even more indulgent taste. With the Lime Cheese Matcha Latte, CHAGEE offers a new way to enjoy matcha, for matcha lovers who want to try something different. The matcha base is still made with real care, from the leaves we choose to the way each cup is prepared. As with every drink in the series, only the flavours around it change.
Wonder in every detail
Beyond the limited-edition Matcha Series, the collaboration extends across the CHAGEE experience, with specially designed stores, cups and exclusive merchandise carrying the gentle spirit of The Little Prince. Inspired by its world of stars, travel and small moments that matter, the collaboration brings a sense of wonder and imagination into the everyday tea ritual.
The spirit of the partnership comes further to life at Journey of the Heart, a dedicated activation where visitors can step into the gentle, starlit world of The Little Prince in person. The experience runs from 21 to 27 September 2026 (Monday to Sunday), 10am to 10pm, at Pavilion Kuala Lumpur’s Centre Court.
Admission is free. Visitors can simply register via the CHAGEE App and follow CHAGEE on Instagram, Facebook and TikTok to take part. Across the event, visitors can complete three activity stations to earn rewards, including vouchers and exclusive merchandise, join a DIY workshop to create their own Little Prince-inspired keepsake (limited slots available daily), and sample the new Lime Cheese Matcha Latte at a dedicated tea tasting booth.
PRODUCT DETAILS
The new series is available at all CHAGEE stores from 4 September 2026 onwards. The launch also comes with exclusive, limited-edition merchandise.
New Matcha Series
Jasmine Matcha Pure Tea – A delicate blend of matcha and jasmine green tea, where soft floral notes bring out the natural depth of the matcha.
Hot or Cold RM 11.90
Lime Cheese Matcha Latte (Limited Time Only) – Premium matcha layered with zesty lime and cheese for a bold, uplifting sip, finished with a smooth, creamy cheese that rounds everything into perfect
balance.
Cold only RM 14.90
Lime Cheese Matcha Latte with Cap (Limited Time Only) – The lime cheese matcha latte is deconstructed and reimagined to create a layered beverage that further highlights the harmony between matcha and lime.
Cold only RM 16.90
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All merchandise is available via walk-in or on the CHAGEE App, with gift-with-purchase (GWP) items available at all walk-in purchases, except items marked (*), which are available via the CHAGEE App only.
Little Card Free with any matcha drink, randomly chosen from 6 designs.
Free
The Crown Headband Bundle with any two selected matcha drinks from the new series
From 23.80
The Fox Sleep Mask Bundle with any two selected matcha drinks from the new series
[Available from 11 September 2026]
From 23.80
Stardust Tote Bag* Bundle with any one Matcha Series From 39.90
Green Wonder Tumbler*
Bundle with any one Matcha Series From 89.90
Stardust Toiletry Bag* Bundle with any one Matcha Series
[Available from 11 September 2026]
From 43.90
Stardust Luggage Tag*
Bundle with any one Matcha Series From 24.90
Stardust Tumbler
Bundle*
Bundle with any one Matcha Series From 120.90
Terms and conditions apply. Limited to one unit per receipt per customer.
*Available on CHAGEE App purchas
