Juniper
You’ve been craving steak all day. You want that savoury, grilled flavour, but you’re not looking for a steakhouse. You just want something satisfying, casual and easy to enjoy. So, what if you could have that steak craving on a pizza?
That’s the idea behind Domino’s new Cheese & Steak Pizza range, bringing together steak-inspired flavours, rich grilled cheese sauce and bold toppings on a hot, satisfying pizza made for sharing. Inspired by the flavours Malaysians associate with a good steak, the range brings a hearty, indulgent experience without the need for a sit-down steakhouse meal.
STEAK CRAVING? NOW ON A PIZZA.
The Cheese & Steak range features three pizzas, each offering a different take on the steak craving
Cheese & Steak Beef Signature features smokey steak brisket, onions, green peppers and mushrooms, brought together with a rich grilled cheese sauce for a hearty and savoury bite.
Cheese & Steak Chicken Deluxe pairs grilled chicken steak chunks with onions, green peppers and cherry tomatoes, finished with rich grilled cheese sauce and a smokey flavour for a more robust taste.
Cheese & Steak Chicken Classic combines grilled chicken steak chunks, chicken sausage and onions with a rich grilled cheese sauce, bringing together grilled flavours with cheesy richness.
For an extra cheesy bite, customers can upgrade to Crunchy Cheddar Crust at +RM3 for Regular and +RM5 for Large pizza.
The Cheese & Steak range is also complemented by Cheesy Beef Loaded Fries and Cheesy Chicken Loaded Fries, topped with smoky beef brisket strips or grilled chicken chunks and creamy nacho cheese sauce.
A CHIEF CRAVINGS OFFICER WITH A MISSION
To bring the idea of everyday food dilemmas to life, Domino’s Malaysia has appointed Malaysian Gastronomy influencer Adrian a.k.a Mr POV as its Chief Cravings Officer (CCO). His role is to find the craving, understand the dilemma and solve it. His first assignment starts with Cheese & Steak. Mr POV will taste-test the Beef Signature before heading out to meet people deciding what to eat. Upcoming missions will put him in relatable situations, including an office lunch that has run over and a date where the restaurant is fully booked.
“There’s something about a steak craving that when you want something rich, savoury and indulgent, nothing else quite hits the spot,” said Ringo Joannes, Region CEO of Domino’s Pizza Malaysia, Singapore and Cambodia. “With Cheese & Steak, we’re bringing those bold flavours together with grilled cheese and pizza to give Malaysians a new way to satisfy that craving.”
“That is where Adrian comes in. As our Chief Cravings Officer, his role is to understand the situation, find the craving and solve it,” Ringo added. “Everyone knows that moment when you’re hungry, but nothing sounds right. You want something satisfying, but also casual, accessible and easy to share. That’s where my job as Chief Cravings Officer comes in,” said Adrian “I’m on a mission to find people at their most confused, hungry and desperate-to-eat moments, and give them a solution. If that solution involves Cheese & Steak pizza, I’m very happy to report for duty.”
Through the Chief Cravings Officer, Domino’s is bringing its “Unbox Your Cravings” brand platform to life through relatable food situations, with Mr POV at the centre of the mission. The new Cheese & Steak Pizza range is available for a limited time at all Domino’s Pizza stores throughout Malaysia. Customers can order through the Domino’s website, the Domino’s App or walk in at any Domino’s store.
For more information, visit www.dominos.com.my or follow @DominosMY on Facebook and Instagram.
