Official Launch Of Artistry Youth Xtend

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Youth Xtend range

ARTISTRY™, the prestige beauty brand of AMWAY introduced members of the media to a comprehensive collection of 8 skincare products in the YOUTH XTEND™ range. YOUTH XTEND™ will be available here in Malaysia in December and Malaysia is the 3rd country in the world where you can get this range after Thailand and Korea. It’ll only be available in USA in September 2013. YOUTH XTEND™ will replace the current Time Defiance range which will then be discontinued.

YOUTH XTEND™ addresses the first signs of aging with a synergistic combination of botanicals and progressive technology. It takes a three-fold approach to maintaining skin’s youthful state by:-

  • reprogramming skin’s future to behave more youthfully thanks to a patent-pending Mediterranean botanical extract technology identified by ARTISTRY scientists.
  • repairing existing damage via an exclusive peptide technology.
  • protecting against future damage with a powerful complex of antioxidants, sunscreens and exceptional hydrators.

L to R – Maud Pansing (VP of Global Beauty, Amway), Abel Lim (Head of Marketing, Amway Malaysia), Jesse Leverett (Senior Research Scientist, ARTISTRY)

The range is targeted at ladies (and men) aged between 25 to mid-40s. Speaking at the launch, Jesse Leverett, ARTISTRY’s Senior Research Scientist revealed, “As early as age 25, many women begin to show the first signs of aging – fine lines, wrinkles, crow’s feet and loss of skin clarity and radiance – due in part to the cumulative effects of free radical damage, including exposure to sun and pollution, stress, certain lifestyle habits, genetics and wear and tear of life.”

Jesse went on to explain the key ingredients and benefits of YOUTH XTEND™. I felt this was one of the better product launches I’ve attended as the brand’s Senior Research Scientist was present to explain the science behind the products and we could ask him any questions which weren’t covered in his presentation. He was thorough and engaging, explaining why the brand chose one of the key ingredients, Sirtuin (youth protein) over Resveratrol (the antioxidant found in red wine). According to Jesse, Lifesirt is more stable and effective than Resveratrol and helps reprogram’s skin’s future for younger looking skin.

During the press conference, I asked them what would be their one product recommendation. Maud Pansing, VP of Global Beauty, Amway replied that she’d recommend the Serum Concentrate which can be incorporated into anyone’s skincare regimen and complement their existing skincare. It’s obvious that the Serum Concentrate is the product with the highest concentration of active ingredients in the range.

After the press conference, I asked Jesse if there was any difference (other than that the day care products contain sunscreen) in the Protecting Lotion & Protecting Cream SPF 15 (both for day care) and the Enriching Lotion & Enriching Cream (both for night care). He said that there was no difference in the ingredients, the only difference would be in the texture of the day and night moisturisers as the night moisturisers are richer.

These are the YOUTH XTEND™ products and prices:-

Cleanse

  • Rich Cleansing Foam (RM156) – use am/pm for all skin types

Tone

  • Softening Lotion (RM169) – use am/pm for all skin types

Treat

  • Serum Concentrate (RM258) – use am/pm for all skin types
  • Enriching Eye Cream (RM160) – use am/pm for all skin types

Moisturize – AM

  • Protecting Lotion (RM213) – Recommended for normal-to-combination skin
  • Protecting Cream (RM213) –  Recommended for normal-to-dry skin

Moisturize – PM

  • Enriching Lotion (RM225) – Recommended for normal-to-combination skin
  • Enriching Cream (RM225) –  Recommended for normal-to-dry skin

YOUTH XTEND™, along with all ARTISTRY skincare and colour collections is sold extensively through Amway Distributors nationwide and at the 19 Amway Shops located in Petaling Jaya, Seremban, Kuala Terengganu, Kota Bharu, Batu Pahat, Bintulu, Penang, Klang, Wangsa Maju, Mentakab, Taiping, Segamat, Brunei, Alor Setar, Kuantan, Nusa Bestari, Seberang Prai and Bintulu. For more information on the ARTISTRY™ range, log on to www.amway2u.com or call Amway at (03) 7946 2800.

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