The most exciting month of the year for coffee lovers is finally here! NESCAFÉ, the world’s favourite coffee brand is celebrating International Coffee Month by highlighting the incredible sustainability journey behind every delicious cup.
For more than 80 years, NESCAFÉ has remained true to its promise to provide the best, high-quality coffee experiences to consumers. Reflecting the brand’s commitment to sustainability, 100% of its coffee beans are responsibly sourced. As the largest purchaser of green coffee in the world, this demonstrates the brand’s aspiration to build a sustainable coffee future that recognises the importance of sustainable farming practices and improving the livelihoods of farmers.
Mr Othman Chraibi, Business Executive Officer of the Beverages Business Unit, Nestlé (Malaysia) Berhad said, “We are pleased to once again celebrate International Coffee Month, providing us the opportunity to highlight NESCAFÉ’s sustainability journey. Behind every cup is a story – we utilise only the finest coffee beans that are respectfully grown and carefully selected by farmers that implement good agricultural practices, reflecting our dedication to deliver the best-tasting coffee whilst ensuring sustainability across our value chain. We continue to be driven by our passion to create special moments over a great cup of coffee, while ensuring care and respect for our planet as we strive to cultivate a green coffee ecosystem.”
“In conjunction with this special occasion, we are also rewarding ten lucky winners of Peraduan NESCAFÉ Jom Beli & Raikan Bersama-sama with the grand prize of a brand-new Proton X50 SUV, worth more than RM84,000 each! Conscious that the challenges of the pandemic have impacted many Malaysians, this contest was aimed at spreading some joy and happiness during this tough time. This is why we wanted to reward our consumers by giving them the chance to win attractive prizes, simply by enjoying a cup of NESCAFÉ. This is part of NESCAFÉ’s commitment to remain close to the hearts of Malaysians through memorable experiences. Our sincere congratulations to our Grand Prize winners and all 722 contest winners!”
The Grand Prize winners of Peraduan NESCAFÉ Jom Beli & Raikan Bersama-sama are:
- Nur Nazirah Binti Hasim
- Islahuddin Bin Misrol
- Tan Jiunn Nieng
- Wong Kam Suoy
- Mazita Binti Abdul Rahim
- Madznah Binti Mohd Derahim
- Chan Pik Wan
- Gan Tiang Hong
- Francis Lau
- Suziana Binti Martin
In addition to the Grand Prize winners, 24 other winners walked away with brand new Honda Wave motorcycles and 560 consolation prize winners took home cash vouchers worth RM500 each. There were also bi-weekly Special Draw Prizes of SAMSUNG home appliances worth RM2,000 each for 128 winners during the eight-week contest period.
The Peraduan Jom Beli & Raikan Bersama-sama (Let’s Buy & Celebrate Together Contest), offered Malaysians the opportunity to win prizes worth up to RM1.5 million. To participate in this contest, consumers simply had to purchase any participating NESCAFÉ products such as NESCAFÉ Classic, NESCAFÉ Blend and Brew, NESCAFÉ Gold, NESCAFÉ Latte, NESCAFÉ White Coffee, NESCAFÉ Dolce Gusto and Coffeemate, as well as NESCAFÉ Ready-to-Drink products, worth RM15 in a single receipt with no limit to contest submission. The contest was open to Malaysians nationwide.