L’Oreal Professionnel Colour For Life Campaign

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Initiated by L’Oreal Professionnel in 2002 for The Malaysian Aids Foundation (MAF), Colour For Life is a nationwide fundraising campaign to give hope and assist the children living with HIV. More than just the No 1 professional salon brand, in 2013, L’Oreal Professionnel  took an innovative approach to raise funds by collaborating with 5 renowned designers namely Datuk Professor (Dr) Jimmy Choo Yeang Keat OBE, Royal Selangor, Tom Abang Saufi, Eric Choong & Winnie Sin and 26 renowned personalities who are maestros in their respective fields. This noble campaign ended with a 2 day charity hair cut drive by L’Oreal Professionnel’s partner salons and in total amassed RM100,000 for the children living with or affected by HIV.

This year, L’Oreal Professionnel with The Malaysian AIDS Foundation as the host organized a Colour For Life Reunited to revisit and celebrate the wonderful partnership by bringing together the Colour For Life celebrated personalities, salon partners and the children who are beneficiaries of this campaign.

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The highlight of the event was a Food Art Demonstration by renowned Food Artiste, Samantha Lee. Samantha whose food art movement was born out of her love for her daughters joined Colour For Life Reunited to spread love and care to the children by demonstrating how she make meals out of love. There was also a Food Art Competition amongst the Colour For Life celebrated personalities such as Professor Dato Jimmy Choo, Datin Paduka Marina Mahathir, Dato Ruby Khong, Fahrin Ahmad, Carey Ng, Ning Baizura, Lynn Lim , salon partners and the children of The Malaysian AIDS Foundation.

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