Shopee Malaysia saw a robust start to the year-end shopping season and its continuous push for digitalisation paying off this 9.9 Super Shopping Day. It reported that its flagship shopping festival had successfully benefitted over 70,000 new local micro, small and medium-sized enterprises (MSMEs) who participated in the sale for the first time ever.
Meanwhile, the top 50 local MSMEs across the platform — based on single-day revenue performance — recorded an average sale of about RM350,000 each as Malaysians adopted a “shop local first” approach.
Sellers also saw a spike in sales during the 12AM – 2AM Midnight Madness Sale as user traffic surged 3 times as compared to an average day in the first two hours of 9 September.
Terence Pang, Chief Operating Officer at Shopee said, “We are extremely heartened by the strong enthusiasm and support for our 9.9 Super Shopping Day. As we all still grapple with the ongoing pandemic, we are humbled to play a part in providing local sellers an avenue to connect with their customers. More than that, it is inspiring to see over 70,000 new local sellers participating and benefitting from our 9.9 campaign this year. This shows that more and more Malaysian businesses are digitising. We look forward to helping them leverage Shopee’s integrated ecosystem and marketing support to capture new growth opportunities and reach online-first customers.”
On the consumer front, Malaysians took the opportunity to stock up on face masks — mainly KF94 and KN95, recording sales of over 10 million pieces on 9 September. Face shields and PPE suits were also two of the most sought-after products as the fight against the pandemic continues.
With people remaining cautious and choosing to stay in, magnetic DIY mosquito netting was another item in many shopping carts with over 15,000 units sold. Malaysians were also noted to be picking up new hobbies or learning new skills such as crocheting and knitting. As a result, over 4,000 cotton wool yarns were purchased.
Shopee also saw an increase in Malaysians embracing digital payment methods for greater convenience, security and value. With the number of offline merchants adopting ShopeePay growing 35 times year-on-year, Malaysians also took the opportunity to score savings of up to RM9 when they snagged ShopeePay Vouchers for just 1 sen this 9.9 Super Shopping Day from the Deals Near Me in-app portal. Top ShopeePay merchants include Petron, MR DIY, Eco-Shop, Family Mart, Lotus’s, KK Mart and Tealive.
Across the region: Shopee witnessed over 45 million items sold within the first 99 minutes of the sale. Shoppers also saved more with 60 million vouchers claimed in the first two hours of 9 September during the Midnight Madness Sale.
Live streaming continued to be a key part of the online shopping experience. In the three weeks leading up to 9 September, shoppers spent over 24 million hours watching a series of different livestreams on Shopee Live including an exclusive interview with Jackie Chan and exciting performances by leading K-Pop groups TWICE and Secret Number.
Shoppers also spent more time playing their favourite games on Shopee Prizes. One of Shopee’s signature games, Shopee Shake, had a unique Jackie Chan themed twist, making it a crowd favorite with 440 million shakes recorded. Other games such as Spin & Win and Shopee Farm continued to be well-received with a total of 4.5 billion game plays recorded across the campaign period.
In addition to Shopee’s in-app features, shoppers were also highly engaged and participated in a variety of fun challenges and exciting giveaways on Shopee’s social media channels with a total of 70 million engagements across the region.
Pang added, “We are happy to be able to give our shoppers more value, choices and entertainment from the convenience of their homes. We have even more exciting deals and activities lined up for this year-end shopping season, and will continue to bring joy to consumers with personalised, engaging, and social shopping experiences.”