Laneige Time Freeze

Laneige conducted a research and study on the skin of more than 1,200 Asian women, which took approximately 7 years to complete. In this research, 5 key signs of aging among Asian women were identified, i.e. skin dryness, rough texture, loss of skin elasticity, dull skin tone and fine wrinkles. As our skin ages, it becomes dry due to the depletion of our skin’s natural moisture and hyaluronic acid. Wrinkles start to form, pores appear larger and the skin starts losing its elasticity with the weakening of the skin’s collagen structure. In view of this concern by most women, Laneige developed the perfect anti-aging solution known as Time Freeze that would help women regain and maintain their youthful appearance.

Dynamic Collagen™ and Watering Peptide Technology were developed by LANEIGE and employed into Time Freeze to increase its efficacy as an anti-aging solution. This technology was also recognised by the Ministry of Environment Technology, Korea as a New Excellent Technology (NeT). The Dynamic Collagen™ is LANEIGE’s patented technology that is developed after 12 years of research.

HOW DOES IT WORK – THE TIME FREEZE LINE MECHANISM

Step 1: Watering Peptide penetrates deep into the skin layers to recharge and regenerate the skin’s natural hyaluronic acid as well as its moisture layers. This helps the skin to retain and replenish moisture thereby creating a deeply moist internal environment. The Watering Peptide also increases and strengthens the skin’s elasticity as it tightens up collagen fibres and protects newly synthesised elastin fibers. It also protects the skin’s fibroblasts from the destruction of unhealthy free radicals. Just like the way watering a withered plant, Watering Peptide recharges the hyaluronic acid and moisture layer in the skin.

Step 2: The Dynamic Collagen™ is formulated with Pinitol (Methyl Inositol), a natural ingredient extracted from the Carob Tree. The Pinitol functions to trigger collagen up-cycling by completely breaking down the old collagen that is accumulated in the skin and rearranging them to form a stronger and healthier collagen structure. This Carob Fruit extract is an effective anti-aging ingredient that was found to be sustaining the life of a tree, which has withered for 25 years. The same extract works effectively in regulating the moisture level in our skin as well despite harsh weather conditions, resulting in a firmer skin with better resilience against the harmful UV rays. Just like untangling old yarn, and knitting them together to form a new cloth; old collagen is broken down and rearranged to form new collagen by Dynamic Collagen™.

Time Freeze is a premium and high-functional anti-aging solution with two product offerings that works hand in hand. They are Time Freeze Essence, a powerful anti-aging essence that improves the 5 signs of aging and Time Freeze Wrinkle Filler, an intensive care for fine lines and deep wrinkles.

Time Freeze Essence, 40ml (RM220)
Formulated with Dynamic Collagen™ and Watering Peptide, the Time Freeze Essence helps in addressing the 5 signs of aging. It contains Adenosine, an active ingredient for anti-wrinkle treatment that also supports a synthesis of collagen and increases the size of dermal cells as well as Thymol Trimethoxycinnamate, an exclusive patented Amorepacific whitening agent. With proper usage, you will be able to see improvements in all the 5 aging effects, which include reduction in wrinkles and fine lines, brighter skin tone, well-moisturised skin, smoother skin, and firmer skin with tighter pores. This essence also functions to firm up the skin and provide intense hydration to ultimately create a smooth, resilient and age-defying skin. The skin also gradually brightens with a more even skin tone.

Time Freeze Wrinkle Filler, 20ml (RM165)
The Time Freeze Wrinkle Filler is a highly concentrated anti-wrinkle cream that is rich in stabilized Vitamin C (Ascorbic Acid) which has powerful anti-oxidant that is needed to fight free radicals and side effects of pollutants. It also contains Dynamic Collagen™, which helps recreates a healthy collagen matrix structure, tighten up pores and firm up the skin. Among the other benefits of this cream include its function to help reduce the visibility of deep wrinkles around the eyes, forehead and lips, smoothens skin’s surface and also prevents the formation of wrinkles due to sun damage.

The Laneige Time Freeze Line will be available at all Laneige beauty counters nationwide starting September 2013.