Azarine Cosmetic From Indonesia Makes Its Debut In Malaysia


Azarine Cosmetic, a renowned name in the cosmetics and skincare industry from Indonesia, is now making waves with its debut in Malaysia! In partnership with Kara Marketing (M) Sdn Bhd as the sole distributor, Azarine brings its established reputation for reliability and quality to Malaysian consumers, offering a wide range of skincare solutions to address their skin concerns.

Established in 2002, Azarine utilises high-quality natural ingredients combined with modern innovations to effectively address skin problems while nourishing the skin for both short and long-term health. With over 30 products spanning categories such as cleansers, toners, serums & treatments, sunscreen, moisturisers and active brightening solutions, Azarine aims to heal and maintain skin health that will contribute to collective wellness.

Marcella Vanessa Tjahyonto, Marketing Director of Azarine Cosmetic emphasises the brand’s commitment to providing essential yet affordable skincare solutions tailored to the diverse needs of Malaysians, with product prices ranging between RM 15 – RM 25.

“We’re incredibly excited to introduce Azarine to Malaysia and bring our premium skincare solutions to consumers here. As both Indonesians and Malaysians share similar skin types and concerns in generally the same climate, we are confident that Malaysians will benefit from Azarine’s products and be their lifetime skinmate,” said Marcella.

“Recognised for our continuous scientific improvements fused into our products’ herbal upbringing, we believe that access to good quality and affordable skincare products should be accessible for all our consumers. We want fellow Malaysians to have a lifelong skincare partner that they can rely on when they need a boost to their skin health.”

Many Malaysians underestimate the serious impact of sun exposure on their skin, often resulting in issues such as wrinkles, irregular pigmentation, freckle-like spots, and rough skin texture. To address these concerns in Malaysia’s tropical climate, Azarine has introduced its latest product lines, such as the Sunscreen Series and the Brightening Series. With over 10,000,000 units sold globally, the Azarine Sunscreen Series is poised to become a favourite among Malaysians seeking reliable sun protection. 

Azarine’s Sunscreen Series provides essential protection against harmful UV rays with its lightweight formula, ensuring adequate coverage for the face and neck when applied using the 2-finger rule. Formulated with maximum anti-blue light and high SPF, this series offers effective protection against sun damage while remaining non-comedogenic and free from any white cast. For those looking to brighten and even out their skin tone, the Brightening Series is the ideal solution.

Operating under stringent standardisation protocols with ISO-certified manufacturing facilities, Azarine ensures that its products adhere to the highest quality standards. These high standards have earned Azarine various prestigious awards, including the Shopee, Lazada & Tokopedia Beauty Awards, Female Daily Beauty Awards, Popbela Beauty Awards, and Watsons Awards.

“With continuous research and development aimed at upgrading our products, Azarine hopes to deliver useful and convenient products for the modern lifestyle. We’ve strived to maintain this dedication, ensuring that our customers receive skincare of the highest standards without breaking the bank. The Azarine family looks forward to continuing this journey with Malaysian consumers, with the goal to be the ideal and affordable skin care solution for our customers,” said Marcella. 

Azarine Cosmetic products are available at all Watsons stores in Malaysia and also online at Karta Supermall ( For more information about Azarine and its range of skincare products, visit Azarine’s or Instagram