VITAGEN Celebrates 40 Years In Championing Digestive Care


dscn00282During my childhood days, one of my favourite drinks was VITAGEN (I was mainly drawn to the different colours and flavours) even though I had little knowledge then of the drink’s health benefits. To a child, they are just appealing because you get to choose a different flavour each time you open the fridge for the drink!

VITAGEN is Malaysia’s first and No. 1 cultured milk drink that has grown alongside generations of Malaysians. I am sure I am not the only one with fond memories of this drink. VITAGEN celebrated their 40th Anniversary today with the introduction of the introduction of its ‘A Better Gut Begins with VITAGEN’ campaign, as an extension of the brand’s far-reaching digestive health education and awareness initiative.

Although there are many more cultured milk drink brands available today than decades ago, VITAGEN is well known as the pioneer of the industry and custodian of digestive care. VITAGEN contains billions of good bacteria with live, active cultures of Lactobacillus acidophilus and casei. This formulation helps aid the absorption of nutrients from food and stimulates a stronger immune system. It also assist in suppressing the growth of harmful bacteria, reducing the risk of intestinal disturbances for optimal digestive health when consumed.



VITAGEN has been expanding its efforts to promote good gut health to Malaysians through on-going activities and campaigns aimed at creating awareness and forming healthy lifestyle habits about the importance of good gut health.

The brand is also catering to Malaysians with specific health and dietary preferences with reduced sugar and collagen variants. Recently the VITAGEN Less Sugar variant was awarded the Healthier Choice Logo under the Ministry of Health.

VITAGEN has been championing digestive care for the past 40 years through its popular school programmes, collaborations with organisations such as Digestive Health Malaysia and the Nutrition Society of Malaysia as well as sponsorship of sporting and entertainment events, among others.

VITAGEN’s campaign in conjunction with its 40th Anniversary shows the positive correlation between good gut health and overall wellbeing through three key areas namely, improved immunity, greater mental clarity and a more balanced mood.

For more information about VITAGEN and its campaign, please visit or