Red Box & JBL Announce New Partnership

From left to right: Rosman Hashim, Chairman of RIM & PPM; Karl Khoo, CEO of Red Box; Rosnan bin Nordin, Deputy Director-General of JKKN; Andrew Lee, Executive Director of Concept Associates (KL), and Janet New, Marketing Manager of Concept Associates (KL)
From left to right: Rosman Hashim, Chairman of RIM & PPM; Karl Khoo, CEO of Red Box; Rosnan bin Nordin, Deputy Director-General of JKKN; Andrew Lee, Executive Director of Concept Associates (KL), and Janet New, Marketing Manager of Concept Associates (KL)

Set to elevate Malaysia’s karaoke entertainment scene, karaoke entertainment industry leader, Red Box Karaoke Malaysia (Red Box), has entered into a memorandum of understanding (MoU) with Concept Associates (KL) Sdn. Bhd, Malaysia’s Sole Distributor for JBL Entertainment Malaysia.

The event, held yesterday at Red Box, The Gardens Mall, and officiated by Rosmin Hashim, Chairman of the Malaysian Recording Industry Association (RIM) and Chairman of Public Performance Malaysia (PPM), marks a significant milestone for both companies as they aim to enhance the karaoke experience and expand their market presence across Malaysia. This collaboration signifies a shared vision to provide innovative and high-quality entertainment solutions to its customers. 

Rosmin Hashim, Chairman of Recording Industry Association Malaysia (RIM), and Public Performance Malaysia (PPM)

The strategic partnership encompasses three significant highlights starting with Technological Integration. With JBL Entertainment Malaysia’s cutting-edge microphones, and speakers equipped in Red Box’s karaoke venues, this integration promises unparalleled audio experiences for karaoke enthusiasts, ensuring high-quality sound during every karaoke session.

To boost brand awareness and appeal to a wider audience, the collaboration will engage in Joint Marketing Initiatives. By combining their resources and know-how, Red Box and JBL Entertainment Malaysia will develop effective marketing campaigns. Red Box primarily targets families and friends, aiming to highlight their exclusive premium karaoke experiences. These cooperative endeavors will enhance their market standing and draw more customers to their numerous karaoke venues.

Lastly, with a strong focus on innovation, the partnership aims to enhance the overall Customer Experience Enhancement. By introducing new features and services, customers can expect an improved and more immersive karaoke experience with the clear, strong, and melodic tunes of their choice with the new JBL speakers provided. It is luxury in their own space, creating a better, more comfortable environment. Striving to innovate and meet customer expectations, Red Box and JBL Entertainment Malaysia are dedicated to providing their customers with the best possible karaoke experience.

Hashim highlighted, “Through this collaboration, I hope that Red Box and JBL will do their best to improve the karaoke entertainment sector and the music industry as a whole.  By working together, they should create campaigns and opportunities for consumers and spotlight potential Malaysian talents. ”

Karl Khoo, CEO of Red Box

“With the upgrade of our karaoke sound systems, AI karaoke interface, and an outstanding lineup of food and beverages, we hope that Red Box will create unforgettable memories for karaoke lovers and set a benchmark in karaoke entertainment, inspiring others in the industry to follow suit,” said Mr. Karl Khoo, Chief Executive Officer Of Red Box. 

Mr. Andrew Lee, Executive Director of Concept Associates (KL) Sdn Bhd, commented on the partnership, stating, “We are thrilled to join hands with Red Box Karaoke Malaysia. This partnership is a perfect blend of JBL’s superior audio technology and Red Box’s expertise in the karaoke entertainment industry. Together, we will set new standards in delivering top-notch karaoke experiences to our customers.”

Additionally, Red Box also announced its plans to launch its Cover Star Karaoke Competition 3.0, in the near future. The thrilling event will showcase the talent of many karaoke enthusiasts with a dream of being in the spotlight, judged by an esteemed line-up of judges on singing and personality. 

Furthermore, the winner of the competition will have opportunities to enter the local entertainment scene. This competition falls in line with Red Box’s initiative to support the local music industry, nurture and invest in talent, and foster partnerships with Malaysian entertainment companies.

Michael Liew, Business Development Executive of JBL Entertainment Malaysia, demonstrating the upgraded JBL sound system at Red Box Karaoke to the media
A peek at JBL’s new speaker at Red Box The Gardens

The partnership between Red Box and JBL Entertainment Malaysia marks an exciting new chapter in the entertainment industry. With a shared vision for innovation and growth, both companies are set to make a significant impact, unleashing their combined expertise and resources to drive innovation and growth.

Red Box remains committed to providing top-notch karaoke experiences to visitors from all walks of life at affordable rates. Notably, Red Box’s rates start from only  RM18++ per person for three hours of karaoke. Currently offering a special promotion from 1 June to 1 July 2024, guests can enjoy three hours of karaoke with unlimited beverages for just RM9.90 between 11 am and 6 pm. This promotion is available exclusively at Red Box The Curve, Red Box AEON Bukit Tinggi, Red Box Empire Shopping Gallery, Red Box 1st Avenue Penang, and Red Box Gurney Plaza Penang.

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