FashionValet #IAMHOMEGROWN Campaign To Instil Malaysian Pride At KLFW 2017


dscn94621FashionValet is back as the main sponsor for the fifth year of KL Fashion Week. In celebration of this partnership, FashionValet and KLFW have joined forces to instil pride and recognition of Malaysian talents with #IAMHOMEGROWN as the anchor of this year’s event.

The #IAMHOMEGROWN campaign features more than sixty Malaysian icons of various fields and backgrounds, who have made a name for themselves in their respective industries. Some of the icons featured are actors such as Puan Sri Tiara Jacquelina and Bront Palare, music mavens such as Joe Flizzow, fashion powerhouse Mimpikita and Khoon Hooi to purveyors of Malaysian cuisines, Chef Wan, Madam Kwan, among others. Regardless of race, religion or political views, these names have come together to support the campaign.

dscn94601To commemorate the #IAMHOMEGROWN movement, FashionValet’s very own FV BASICS have produced a collection of street style inspired threads – from t-shirts, jumpers, sweaters to jumper dresses and leggings with the text #IAMHOMEGROWN boldly emblazoned on each piece. The pieces from the collection are made in cotton mix and come in fuss-free hues such as black and white. With its minimalist aesthetic, the collection demonstrates the versatility of street style staples, with endless styling possibilities. Designed to be worn by anybody, no matter what they do, each piece is a powerful statement of Malaysian pride.

In conjunction with KLFW 2017, the FashionValet pop-up booth located outside Pavilion’s main entrance is a must-visit. Look out for #IAMHOMEGROWN merchandise at the booth, where patriotic iron-on patches will be an exclusive offering with every purchase during the KLFW 2017 period. Fashion enthusiasts can get their style on at the FashionValet Studio, by getting their photos taken by fashion photographer, Bibo Aswan. For those dreaming of a lush getaway, stand a chance to win a grand prize sponsored by Club Med Cherating with an OOTD contest. Check out FashionValet’s Instagram (@fashionvaletcom) for further details.

The FV BASICS #IAMHOMEGROWN collection is unisex, with a range of sizes from S/M to M/L.Pricd between RM59 to RM109, the collection is available at FashionValet’s Pavilion physical and pop-up store.