There’s no doubt that youth sells beauty products so even if a brand markets anti-aging skincare, someone with smooth and flawless skin will front the campaign even if the product is targeted at those over 40. Very few beauty brands have chosen women over 50 to be their spokesperson although women like Helen Mirren and latest Bond woman, Monica Bellucci are over 50 and still immaculately beautiful. I’d love to have skin like theirs when I get to their age. Looking at the number of beauty brand ambassadors in their 20s, there’s little doubt that youth sells products, even products meant for women in their 40s and above.
Even when it comes to which bloggers are chosen by brands, I note that even when brands launch anti-ageing skincare, the majority are those in their 20s. I’ve more or less given up asking if I can be included in a brand’s media list since I’ve found that even if they reply agreeably, it doesn’t mean a thing. Invariably, when they have a launch event, once again I am excluded.
I’ve often thought that those of us in our 30s and beyond need anti-ageing skincare more than those in their 20s but the powers-that-be seem to think differently. I’d like to stress that just because I am old, it doesn’t mean that those reading this blog are necessarily the same age as me or anywhere near my age. Most of my regular readers are in their 20s from what I have noted.
Something else lately brought home the fact that there’s ageism in the beauty industry and that is I am increasingly getting sidelined when it comes to being invited to preview new beauty products. Brands which I used to be able to introduce to you all in the past have excluded me in favour of younger people and even though I have always obliged them by posting their press releases, whether for their charitable causes or otherwise, seem to have relegated me to the bottom tier when it comes to who they want to invite or give press samples to.
All this has been seriously demotivating and makes me wonder whether I should continue working hard at updating everyone. It’s hard not to feel fed up when you feel unappreciated, that no matter what you do, at the end of the day, you know you won’t be picked by the brands you used to support and promote.
I know I don’t get a lot of comments but I know people are reading this blog and I do get nice comments about this blog when I speak to people. Still, it’s like a daily struggle with the inner demons who tell me that no matter how hard I work at this blog, I’m not going to go much further than what I’ve reached now.