Marking Nestlé Malaysia’s continued expansion of its plant-based meal solutions in the Out-of-Home sector, NESTLÉ PROFESSIONAL has kicked off its latest collaboration with Uncle Bob, a popular nationwide chain of fried chicken restaurants. This will see the launch of Uncle Bob’s first meat-free menu featuring Nestlé’s Harvest Gourmet plant-based product range. Available across 89 Uncle Bob outlets in Sabah, this is aimed at serving Malaysians looking to try meat alternatives while still enjoying the distinctive flavour of Uncle Bob’s crispy chicken.
The plant-based menu will utilise Harvest Gourmet’s Plant-Based Schnitzel and its recently launched Plant-Based Nuggets. All Harvest Gourmet products are locally made in Malaysia with high-quality and natural ingredients such as non-GMO soy and is high in fibre along with a good source of protein giving no compromise on taste and texture.
Ms. Yit Woon Lai, Business Executive Officer of NESTLÉ PROFESSIONAL said, “Our Harvest Gourmet plant-based range enables us to meet the needs of increasingly health-conscious consumers looking to incorporate plant-based alternatives into their diets. As awareness and consumption of plant-based foods in Malaysia continues to grow, we look forward to more collaborations with our food and beverage (F&B) partners.”
“In line with this, we are excited to partner with Uncle Bob, a rapidly growing nationwide chain that believes in driving plant-based consumption. Uncle Bob will be the first F&B operator serving Harvest Gourmet plant-based menu in Sabah and we are looking forward to drive this collaboration further and to grow the plant-based segment in Malaysia together.”
Kelvin Ng, Director of Uncle Bob, said “It is an honour and pleasure to have been selected by Nestlé, one of the world’s largest F&B manufacturers, to be part of a joint effort to launch Harvest Gourmet’s 100% plant-based products in Sabah.”
“Meat-free solutions have been well accepted in many parts around the world. Today, we no longer have to travel to other countries to taste plant-based food because we can now have it here in Sabah at Uncle Bob. Meat-free, plant-based solutions and ingredients are revolutionary in the F&B industry in Borneo, and Uncle Bob is proud to be the pioneering brand to introduce it here.”
Available in Sabah from August 2022 onwards, Uncle Bob’s first plant-based menu will feature items such as Plant-Based Fried Unchicken, Plant-Based Oblong Burger, Plant-Based Crispy Golden Nuggets and Plant-Based KBOB Golden Nuggets, available both ala-carte and as a set meal inclusive of MILO or Sjora, with prices ranging from RM9.90 to RM11.90.