Sime Darby Auto ConneXion Ignites Passion for Adventure


Brawn and innovation proves to be a winning combination for the Ford Ranger. Keeping to this momentum and riding on the outstanding response of the Ford Ranger Platinum, Sime Darby Auto ConneXion (SDAC), sole distributor of Ford in Malaysia, is set to unveil the latest model in its lineup, the limited edition Ford Ranger. Living up to its capability and versatility of the Ranger by elevating the experience with high-end features, the limited edition Ford Ranger embodies the true lifestyle of today, set to capture the hearts of loyal fans while expanding its appeal to a broader range of customers.

The launch of the limited edition Ford Ranger will be open to the public from 30 May to 2 June 2024 at One Utama Luxe, New Wing. Take the opportunity to get up close and personal with rugged, yet premium model designed to elevate the outdoor experience. Test drives will be available for the latest limited edition Ford Ranger as well as other Ranger and Everest variants, giving enthusiasts a comprehensive experience of Ford’s versatile lineup. Interested customers can sign up their interest for the event via to pre-register.

Seamlessly integrating adventure and tech prowess, SDAC is embracing digitalisation to ensure that it is accessible to all customer segments. As part of its continued effort to provide convenient touchpoints for customers, the booking is solely available online starting 30 May 2024 at Due to the exclusivity of this limited-edition model, this is the only booking opportunity for the limited edition Ford Ranger.

As a limited edition offering, customers who secure their bookings online will receive a complimentary limited edition Ford Ranger windbreaker upon vehicle delivery, adding an exclusive touch to their upcoming adventures.

Since the launch of the Next-Generation Ford Ranger in 2022, new owners are part of the Ford Inner Circle, a community of like-minded individuals who deeply appreciate the lifestyle offered by this exceptional vehicle. Members in the Ford Inner Circle not only opens doors to exclusive owner’s workshops but also invited to embark on Ford Ranger Getaways. These specially curated adventures are designed to demonstrate the Ford Ranger’s versatility across various landscapes and activities, fostering a sense of community among owners as they explore the capabilities of their vehicles together. Additionally, a host of other exhilarating events await, all thoughtfully organised by Ford dealerships to enrich the ownership experience.

Visitors can explore the Ford Experience Hub, an enhanced roadshow experience for all Ford enthusiasts. The hub showcases Ford Ranger Getaways, official Ford merchandise and a dedicated podcast lounge to delve into the “Ford: Built for Life Podcast.” The podcast is a first-in-industry initiative in Malaysia which presents untold stories and insightful details from Ford and Ford Performance experts, providing a unique perspective into the stories behind Ford and its vehicles.

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