Ayam Brand ‘Kids Can Cook’ Campaign

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Ayam Brand, famed for its wide range of healthy and convenient preservative-free canned products will be providing 280,000 healthy tuna meals for charity this year via its annual corporate social responsibility program launched this afternoon.

The nationwide Ayam Brand Charity Campaign is now in its 8th year and has benefitted more than 14,800 people from 312 charity organisations. Besides the much-needed contribution of its food products, the annual corporate social responsibility program added new activities every year to keep children engaged, educated and involved to cultivate healthy eating habits and creativity. Among the activities for children conducted via the program include cooking demonstrations, cooking competitions as well as art competitions.

This year, 48 charity homes from across the nation will receive Ayam Brand tuna, mackerel, kernel corn, processed peas, peach slices and baked beans sufficient for daily meals for all residents for 2 months. More than 1,600 children, disabled, single mothers and old folks will benefit from the sustained aid.

In Kuala Lumpur and Selangor, the recipients include Rumah Kebajikan Nurul Hasanah, Hoouse of Joy, Ruman Aman, Home of Peace, Pusat Jagaan Rumah Juara Petaling Jaya, Rumah Kasih Harmoni, Rumah Sayangan, Rumah Impian Petaling Jaya and Pusat Jagaan Kanak-kanak Sayang.

The children present at the launch of Ayam Brand ‘Kids Can Cook’ Campaign today had the opportunity to experience being chefs for one day at the professional kitchens of the Starhill Culinary Studio. They learnt how to cook simple, well-balanced, nutritious meals under the guidance of celebrity Chef Loke from T-Garden Cooking School. The children learnt how to prepare 3 Ayam Brand dishes in a fun and interactive session that was specially developed to suit people of different ages, namely Tuna Puff, Tuna sandwich and Tuna Pizza. The Ayam Brand team created these recipes with a focus on nutrition, simplicity and convenience.

The brand has proven that quality canned food can be part of a healthier diet through its work in promoting healthy eating habits among children and adults with professional bodies, schools, charities and edutainment centers.

For more information on Ayam Brand, please visit www.ayambrand.com.my or https://www.facebook.com/AyamBrand.Recipes

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