Contributed by Kenny Phang.
In collaboration with Defy Media.
As K-Beauty strengthens its foundations in Malaysia’s beauty market, skincare aficionados would be thrilled to learn that AXIS-Y, the fastest-rising K-beauty skincare brand in Malaysia is now exclusively available in Watsons Malaysia.
“AXIS-Y was born out of a belief that skincare is more than a routine; it’s a daily act of self-love. We’re thrilled to bring this philosophy to more people across Malaysia through our presence in 700 Watsons stores”, said Maggie Yue, CEO of AXIS-Y.
In the past few years, AXIS-Y has gained remarkable success and accelerated growth due to its positioning as a community-focused and climate-inspired brand, making AXIS-Y a top K-Beauty brand in Malaysia. Its best-selling 6+1+1 Dark Spot Correcting Glow Serum is well-loved by Malaysians with over 8 million units sold worldwide.
“Watsons Malaysia is honoured to offer our customers AXIS-Y products and range in all Watsonsonline and offline stores nationwide. Together with AXIS-Y, we want to inspire and empower our beauty community to bring value and positivity through this product range. Our notable bestsellers in Watsons, the 6+1+1 Complete No Stress Physical Sunscreen and 6+1+1 Dark Spot Correcting Glow Serum sold more than 8 million units across the country. With the recent launch of their ay&me line, I am also honoured to announce that all the products in the latest ay& me line are also made available in Watsons Malaysia”, said Caryn Loh, Managing Director of Watsons Malaysia.
Officially a cult favourite among Malaysian influencers, AXIS-Y 6+1+1 Dark Spot Correcting Glow Serum has gone viral on TikTok and it quickly became Malaysia’s number one favourite glow serum, thanks to its unique and effective formulation. This is also the reason why AXIS-Y products are all free of ingredients like parabens, artificial fragrances and mineral oils as the brand takes pride in caring for and valuing the safety of their community.
As the first creators of climate-inspired skincare, AXIS-Y seeks to deliver this higher level of personalised care for its global community and it showing their remarkable success and accelerated growth in the past few years. Abiding by their value of being inclusive to everyone, AXIS-Y also made sure to produce some HALAL-certified products.
AXIS-Y also commits to developing cruelty-free products with sustainable packaging, making them an excellent choice for conscious and ethical consumers. The brand is proud to share these values with everyone who fights for a better future for animals and the planet.