Juniper
Watsons launched its #HappyBeautifulYear 2020 campaign with members of the media, suppliers, partners, Watsons ambassadors Jinnyboy & Ayda Jebat and also Watsons celebrity friends Amber Chia, Chan Fong, Chui Ling, Han Xiiao Aii, Wang Yi Fei and other cast of #HappyBeautifulYear video at a glittery event. Continuing from the success of the annual #HappyBeautifulYear Chinese New Year campaign, Watsons Malaysia promises to bring more excitement this year to its loyal Watsons members with a Chinese New Year celebration sale of up to 50% in Watsons stores nationwide and sitewide.
“Chinese New Year is a time where traditional values should not be forgotten, and it is important that these values should be carried on to the next generation/ Generation gaps are very common and we should take this opportunity to bridge the generation gap by understanding and respecting the differences between these two generations. Hence, we produced the #HappyBeautifulYear 2020 video for this year’s campaign to promote the understanding and bonding between two generations in a family by delivering it in a comedic and musical style with underlying messages. Keeping traditions alive and bringing out your most beautiful self is always important while keeping up with the latest trends. We believe that our products and services are ‘ice breakers’ or talking points within friends and families, as Watsons offers all kinds of different products for all ages,” said Caryn Loh, Managing Director of Watsons Malaysia.
The Watsons #HappyBeautifulYear video showcases the importance of bridging the generation gap amongst family this Chinese New Year. The message is pretty simple, but very strong. Keeping the traditions alive, while keeping up with the latest trends. The story also features stunning Chinese opera styling and singing, and this is indeed a great way to reintroduce the traditional performances to the younger generation.
