SK-II Releases New “Pitera™ & Me” Campaign: Made By Gen-Z, For The Gen-Z

Real. Unscripted. Raw. Just PITERA™ and Me. Get to know global prestige skincare brand SK-II and its cult-favorite skincare product PITERA™ Essence all over again, through the eyes of its…

Revitalise Your Skin This Spring With New SK-II Limited Edition Pitera™ Essence

This Spring, global prestige brand SK-II introduces its signature and most awarded best-seller1 PITERA™ Essence in new limited edition designs. Inspired by the unique style of girls in Tokyo, the…

#IWOKEUPLIKETHIS – The SK-II Guide To Acing Radiant Make-Up Free Skin

Hands up if you’ve rolled straight out of bed into a Zoom call this past year! It’s safe to say our priorities and habits have definitely changed amidst the pandemic…