Juniper
Paul Wong from Beyond brought a wave of nostalgia to the stage with his classic tracks
Tiger Beer brought together more than 10,000 festivalgoers at the Tiger Roar Asian Music Festival, filling the Mines International Exhibition & Convention Centre (MIECC) with live music, performances and shared experiences. The festival brought Tiger’s Roar With Courage spirit to life, celebrating Malaysians who pursue their passions, express their individuality and embrace new experiences.
The night featured performances by Hong Kong rock icon Paul Wong (Beyond) and Taiwanese-American singer-songwriter and rapper ØZI, alongside Malaysian talents 3P, ManHanD, Dato’ Maw, Elva Suyan and S.A.C. From rock and R&B to M-pop and hip-hop, the line-up brought together different generations of music fans for a night of live performances. Paul Wong closed the night with a headline set, bringing the festival’s line-up of Asian artists to a memorable finish.
The spirit of Roar With Courage was brought to life through Courage Confessions, an interactive segment where festivalgoers could submit their personal stories of courage and see them displayed live on the big screen. The segment gave attendees a platform to share their experiences with thousands of fellow festivalgoers, allowing personal stories to be recognised and celebrated by a wider community.
The festival also featured a Courage Market, bringing together local food vendors who embody the spirit of courage through their entrepreneurial journeys. From taking the first step to start their businesses to persevering through challenges along the way, the market celebrated their determination and the milestones they have achieved. Festivalgoers enjoyed a variety of food, including desserts, sushi rolls, sandwiches and other street food favourites.
“We believe everyone has an inner tiger, and that people are capable of more than they think. Sometimes, all it takes is the courage to push past that moment of doubt and take the next step. That’s the spirit we’ve been celebrating through Roar With Courage. With Tiger Roar Asian Music Festival, we brought these individual stories together through music, reminding Malaysians of the courage they already have within them,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
Tiger’s Roar With Courage campaign has recognised courage in different ways, including Tiger Courage Beats, which saw close to 2,000 personal stories transformed into AI-generated Courage Songs. These stories reflected moments when Malaysians chose to move forward despite doubt and uncertainty. The festival brought these individual expressions of courage together in one collective celebration, recognising the spirit of moving forward and the people who support us along the way.
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Tiger Beer and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Tiger advocates responsible consumption and urges consumers to not drink and drive.
