Juniper
The VIPs placing donated toys into the Gift of Joy donation box during the soft launch of the Riang Ria Fest 2026 on 27 October 2026.
The CSR initiative was launched in conjunction with the festival organised by Qube Integrated Malaysia Sdn Bhd, to be held at MITEC from 4 to 6 December 2026. In the photograph are (from left) Datuk Zulkifli Ishak, Chairman, Yayasan Amanah Industri Kreatif Kebangsaan (YAIKK); Ms. Alicia Thong, Deputy Managing Director of Qube Integrated Malaysia; Mala Dorasamy, Chief Executive Officer, Malaysia International Trade and Exhibition Centre (MITEC); Encik Faizal Bin Mahmod, Director, Department of Culture, Arts, Tourism and Sports, Kuala Lumpur City Hall (DBKL); Jessie Tan, Managing Director, Qube Integrated Malaysia Sdn Bhd; and Encik Khairil Faizal Hj. Othman, CEO, Kuala Lumpur Tower
Qube Integrated Malaysia Sdn Bhd today unveiled Riang Ria Fest 2026 – All Got Lah!, a brand-new year-end festival for families and the public, at its soft launch here.
The festival will take place from 4 to 6 December 2026 at MITEC, Kuala Lumpur, bringing play, discovery, music, pets and shopping together under one roof during the year-end school holidays and back-to-school season.
The soft launch was attended by Mr. Faizal bin Mahmod Director, Department of Culture, Arts, Tourism and Sports, Kuala Lumpur City Hall (DBKL); Ms. Jessie Tan, Managing Director of Qube Integrated Malaysia; Datuk Zulkifli Ishak, Chairman of Yayasan Amanah Industri Kreatif Kebangsaan (YAIKK); Encik Khairil Faizal Hj. Othman, Chief Executive Officer of Kuala Lumpur Tower; Ms. Alicia Thong, Deputy Managing Director of Qube Integrated Malaysia; Ms. Mala Dorasamy, Chief Executive Officer of MITEC; Mr. Kok Wai Hien, KeciMeow Market Organiser and Mr. Shawn Lim, Business Development Manager of Biolyn, together with sponsors, community representatives, content creators and media.
Highlights of the three-day festival include a Pet Bazaar and a petting zoo with close to 20 kinds of animals, music workshops and performances by young Malaysian talent, fun activities with Kuala Lumpur Tower, children’s workshops, and year-end shopping deals. The festival is expected to welcome thousands of visitors.
“Every year-end, Malaysian families face the same question: where do we go during the school holidays? Parents want a fun and meaningful day out that is affordable for the whole family. Riang Ria Fest is our answer: a place where families and the public can play, learn, shop and celebrate together,” said Ms Jessie Tan, Managing Director of Qube Integrated Malaysia.
“After many years of organising trade and business exhibitions and conferences, Riang Ria is Qube’s first festival built for families and the public, and we have put our hearts into it. All Got Lah! sums it up. We hope everyone, whatever their interest, finds something to enjoy, at a price families can afford,” she said.
Ms. Tan added that the festival is also designed to support domestic tourism and the local economy. “Kuala Lumpur welcomed more than 23 million visitors last year, and year-end is when many families plan their holidays. We hope Riang Ria gives families from the Klang Valley and other states one more reason to visit and enjoy Kuala Lumpur, and in doing so, support our hotels, eateries, transport operators and local businesses,” she said.
“Riang Ria is also about community. We have reached out to residential communities across the Klang Valley. We are also proud to support MITEC’s Gift of Joy CSR initiative, which invites the public to donate new or pre-loved toys for children from selected children’s homes. These children will join us at the festival in December.
“More partners, exhibitors and activities will be announced in the coming weeks. This is just the beginning. Riang Ria Fest will return every year, and with the support of our partners and the community, we are confident it will grow into a must-visit year-end festival,” she said.
First partners of Riang Ria Fest 2026
Yayasan Amanah Industri Kreatif Kebangsaan (YAIKK) – Official Music Fest Partner. A national foundation for the creative industry and the organiser of the Asian Music Games Kuala Lumpur 2026, which brought together some 6,000 young musicians from nine countries. At Riang Ria, YAIKK will run music workshops for young musicians in brass and wind, drumline and percussion, and colour guard, with selected performances open for everyone to watch.
MITEC – Strategic Venue Partner.
The Malaysia International Trade and Exhibition Centre (MITEC) is proud to support Riang Ria Fest 2026 as its Strategic Venue Partner, transforming the venue into a vibrant destination for families, entertainment and community engagement. Reinforcing its commitment to creating positive social impact, MITEC is also collaborating with Riang Ria to launch The Gift of Joy, a CSR initiative under its #myWorld sustainability programme, encouraging the donation of new and pre-loved toys to bring joy to underprivileged children during the festive season.
Kuala Lumpur Tower – Friends of Riang Ria. One of Malaysia’s most iconic landmarks, bringing fun activities, goodies and its mascot to give visitors a taste of what they can discover in the heart of Kuala Lumpur.
KeciMeow Market – Official Pet Bazaar Partner. The heart of the festival’s Pet Bazaar and petting zoo, bringing together pet lovers, pet products and services, with every animal’s welfare first.
Biolyn – Supporting Partner. A hair, personal and health care brand established in 2002. Visitors can redeem a special gift at the Biolyn booth, available in limited quantities each day.
Some of what’s in store at Riang Ria Fest
- Pet Bazaar with KeciMeow Market (10am–8pm): pet food and products, groomers, pet hotels, shelters and pet-friendly property.
- Petting zoo (12pm – 8pm): close to 20 kinds of furry, feathered and scaly friends, from rabbits, parrots and hedgehogs to a meerkat, a prairie dog and bearded dragons, in the spirit of “meet, learn and care”.
- Youth music with YAIKK: workshops in brass and wind, drumline and percussion, and colour guard, plus selected performances.
- Kuala Lumpur Tower: Visitor can enjoy discounted tickets for stunning 360° views of Kuala Lumpur, experience ORBIT Revolving Dining, and catch special appearances by its mascots, Kay Elle & Tawa!
- For the children: hands-on workshops and activities across arts and crafts, science and music.
- Shopping and deals: year-end finds, plus food, drinks, stage performances and entertainment.
- Biolyn gift redemption: limited quantities daily, so come early.
Event details
| Event | Riang Ria Fest 2026 – All Got Lah! |
| Dates | 4–6 December 2026 (Friday–Sunday) |
| Time | 10am – 8pm daily (Petting zoo: 12pm – 8pm) |
| Venue | MITEC, Kuala Lumpur |
| Tickets | General admission: RM5 for ages 13 and above. Free entry for children aged 12 and below. Tickets available at the entrance or online at riangria.my.
Petting Zoo at Pet Bazaar: RM5 per person. |
| Website | riangria.my |
| Social media | @riangriafest (Instagram, Facebook); @riang.ria.fest (TikTok)
#RiangRiaFest #AllGotLah |
| Partner & exhibitor enquiries | partner@riangria.my |
