Contributed by Kenny Phang.
In collaboration with Defy Media.
Imagine a world where personal well-being intertwines seamlessly with ecological stewardship, where every product is a carefully curated blend of sustainably sourced, high-quality ingredients. Born from the essence of balance and environmental reverence, Singaporean wellness and beauty brand Omno, kicked off its entry into the Malaysian market on 9 November 2023 with a launch event hosted at Else Hotel, Kuala Lumpur.
Omno is more than just a brand; it’s a lifestyle and testament to the exquisite fusion of beauty, and sustainability in personal care. At the brand’s heart lies an exclusive selection of premium products where sulfates, parabens, and silicones are exiled, and certified sustainable ingredients from ECOcert, Nordic Swan ECOlabel, and COSMO reign supreme. Omno takes pride in embracing its Southeast Asian roots, utilising formulations intricately tailored to cater to the unique nature of our tropical climates. This includes a range of products such as hair cleansers infused with hydrolyzed pea protein, to hand and body cleansers crafted with skin-friendly ingredients like sugar cane, coconut oil, and beetroot and Ecocert-certified soothing plant extract— each a love letter to your skin and the planet.
Currently, the brand features three signature scents in its repertoire: Solace, which has a zesty scent profile, featuring citrus and ginger; Moonatic, which combines sage and cypress for a woody aroma; and Odyssey, which features an exotic combination of rose and spices. Meticulously curated to capture the essence of the brand’s Southeast Asian heritage with a modern twist, these aromas encapsulate the spirit of the tropic, mirroring the lush landscapes, the mystical moonlit nights, and the endless odyssey of discovery that this region embodies. This is more than just personal care; it’s an immersive journey through the heart of our origins, where nature and nurture dance in perfect harmony, leaving behind a fragrant trail of transformation and well-being.
Omno’s dedication to sustainability goes beyond the formulation of its products; it extends to the brand’s eco-conscious ethos embodied in their revolutionary approach to packaging. Crafted from 70% Post Consumer Resin (PCR) and 30% recyclable polyethylene terephthalate (rPET), these bottles not only reduce the brand’s ecological footprint but also offer consumers guilt-free indulgence. By giving new life to previously used plastics and encouraging recycling, Omno’s packaging embodies its vision of a future where beauty and environmental responsibility coexist harmoniously. Each bottle is a powerful statement, inviting consumers to participate in a transformative journey towards a greener, more conscientious world, aligning luxury with environmental stewardship.
The grand debut of Omno kicked off at 1.30 PM, and included an info-sharing session as well as many opportunities for hands-on product demonstrations. The whole event celebrated the beginning of an exciting new chapter in the landscape of Malaysia’s wellness and beauty industry.
A quick workout session with Tribe Malaysia also added an extra fun twist to the event as guests got the chance to revitalise their muscles.
As they establish themselves within the Malaysian market through providing amenities to the likes of Else Hotel and Tribe Fitness, Omno is also looking to develop strategic partnerships with more businesses to provide all stakeholders an elevated personal care experience. Beyond just its products, Omno offers a narrative of connection and authenticity, envisioning a world where beauty is boundless, innovation is limitless, and sustainability is not just a choice but a way of life.
Customers can sign up for Omno newsletter on their website (https://omno.store/) and enjoy a 10% welcome discount on all single items sitewide. Omno also offers a full-size roller ball perfume on your birthday month too.