Spark Joyous Celebrations With Mirinda’s Blockbuster ‘Riang Raya Bersama-sama’ Campaign

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Mirinda, the fun fruit-flavoured beverage with a vibrant fizz, cherished for its refreshing fun taste and invoking joyous moments, proudly announces its partnership with renowned Malaysian film studio, Astro Shaw, and its upcoming movie, “The Experts”, as part of their “Riang Raya Bersama-sama Mirinda” Campaign. Through the “Riang Raya Bersama-sama Mirinda” campaign, Mirinda reaffirms its dedication to strengthening family bonds where the refreshing orange and strawberry flavours evoke joy and togetherness, making it a staple in Malaysian households, uniting families over shared laughter and enjoyment.

Moreover, Mirinda aims to convey the essence of “kosong-kosong”, signifying positivity and gratitude during this sacred month. This concept, deeply rooted in the values of Ramadan and Raya, encourages individuals to embrace a fresh start, seek forgiveness, and reconcile, all while enjoying the refreshing taste of Mirinda and cherishing moments with loved ones.

Amy Gan, Vice President of Marketing at Etika Sdn Bhd, expressed, “For decades, Mirinda has enhanced festive celebrations, infusing gatherings with its burst of flavour. This year, we are proud to collaborate with Astro Shaw for our 2024 ‘Riang Raya Bersama-sama Mirinda’ campaign, featuring the highly anticipated movie “The Experts”, a film centred around the theme of family togetherness. This collaboration underscores Mirinda’s unwavering commitment to promoting memorable moments and strengthening family bonds, aligning seamlessly with our ethos of fostering joyous connections and
exalting unity.”

Slated for release in May 2024, ‘The Experts’ features Dato Aaron Aziz, Remy Ishak, Mimi Lana, Shafiq Kyle, and Ray DapDap as five siblings who reunite to tackle their toughest job yet in this heartwarming heist movie. As an initial glimpse into the movie, witness how the five siblings join forces with Mirinda to embody the values of teamwork, family unity, and celebration in “Mirinda Selamatkan Raya,” where they embark on a mission to save Hari Raya. Through this Raya inspired short film, Mirinda aims to inspire Malaysians to cherish their loved ones and bridge any differences during the festive season Amy adds, “With this fun film, the collaboration and a series of engaging activities, our goal is to spread joy and inspire Malaysians to cherish the moments they share with their loved ones. Together, let’s embrace the spirit of ‘kosong-kosong’ and celebrate Ramadan and Raya with renewed positivity and unity, in line with the Mirinda ethos of fostering joyous connections and celebrating togetherness.”

In addition to their support for the movie, Mirinda invites all Malaysians to partake in exciting in-store promotions, contests, and special events throughout the campaign period. These initiatives provide opportunities for families and individuals to come together, relish moments of happiness, and forge lasting memories.”

To kick off this year’s Ramadan Raya celebrations, Mirinda is offering consumers an enticing opportunity to win big prizes, including a Proton X50, courtesy of our partnership with Edaran Otomobil Nasional Berhad (EON), or one of five brand new Samsung CU8500 50-inch Crystal UHD 4K HDR Smart TVs (2023) worth RM2999 each! Imagine cruising back to your hometown in style and comfort, or gathering your family to watch your favourite Hari Raya classic films in high definition. With every RM20 purchase of Mirinda and participating brands* between 9th March to 30th April 2024, you will stand a chance to win
a new TV or even your dream car. Simply scan the QR code provided here to submit an entry accompanied by an image of a proof of purchase receipt or send it via WhatsApp using the number listed
on the Mirinda contest page. Remember to keep your original receipt as proof of purchase and eligibility when you win.

Come and be part of the excitement and make Mirinda a part of your festive celebrations this year and experience the joy, togetherness, and refreshing taste that only Mirinda can bring. For more information and updates on this campaign, visit the Mirinda Facebook page now.

*Participating brands : Mirinda, Pepsi, Kickapoo, Mug, 7up, Revive Isotonic, Tropicana Twister, Calpis, Goodday UHT in variants of 1.5L /355ml/400ml/500ml/320ml/1L / 200m

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