Nestlé HARVEST GOURMET Continues To Drive Adoption Of Plant-Protein Alternatives Among Malaysians

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A recent 2023 survey by GlobalData revealed that 59% of Malaysians are keen to try plant-based foods for its health benefits, while nearly half are motivated by the environmental benefits of these more sustainable food options. Indeed, plant-based foods generally have a much lower carbon footprint and are less intensive in water resources as compared to meat products. In response to this growing trend towards plant-protein foods, Nestlé Malaysia further expands its HARVEST GOURMET product range with the launch of Puff Pastries, a new range that adds exciting, delicious and easy-to-prepare options which further confirm the company’s leadership in this emerging space.

The puffs are a delectable fusion of plant-protein goodness with gourmet pastry, perfect for those looking to indulge in a savoury snack without compromising on flavour. Craving puff pastries but find them too much of a hassle to make, or simply cannot find the time to prepare them from scratch? Nestlé’s HARVEST GOURMET Puff Pastries are the ideal solution, especially for working parents and busy professionals on the go. They are convenient choices for teatime or an anytime snack!

The crispy flaky delights are available in three beloved Asian flavours: Creamy Curry Puff, Korean Gochujang Puff, and Oriental BBQ Puff. Notably, the Creamy Curry Puff includes dairy ingredients, enriching its flavour profile for those who enjoy a touch of creaminess in their puffs. Made in Malaysia and certified Halal, the Puff Pastries provide a good source of protein made with soya and wheat-based mince, along with selected blend of flavourful ingredients and spices, without added preservatives. But what makes them truly convenient, and a time-saving option is the 1-step preparation, straight from the freezer to the air fryer with no defrosting required! Simply air fry the puffs at 180°C for 15 minutes to achieve flaky, crispy perfection, ready to be enjoyed.

Mr. Juan Aranols, Chief Executive Officer of Nestlé Malaysia Berhad, expressed enthusiasm for the latest addition to the HARVEST GOURMET range: “In a world where we all need to deal with the environmental and health impacts of our dietary choices, we continue to innovate to ensure that we launch products that are tasty and relevant to our consumers while playing a positive role in supporting the transition to more sustainable diets. Nutrition is a huge part of maintaining one’s well-being and we are committed to supporting Malaysians in leading more health-conscious lives. This is also very much in line with Nestlé Malaysia’s mission to actively contribute towards a more sustainable future for the planet.”

Available at major supermarkets and hypermarkets across the country such as AEON, AEON BIG, Lotus’s, Jaya Grocer, Village Grocer and NSK, the recommended retail price of HARVEST GOURMET Puff Pastries is RM22 in West Malaysia and RM23 in East Malaysia. Each pack contains 10 puff pastries.

Consumers can purchase any HARVEST GOURMET product together with at least one Puff Pastry and receive a complimentary limited edition cooler bag, available in selected participating stores while stocks last!

For more information about the all-new HARVEST GOURMET Puff Pastries and other HARVEST GOURMET products, please visit https://www.facebook.com/NestleHarvestGourmet/ or https://www.instagram.com/nestleharvestgourmet/.

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