Juniper
Colgate is on a mission to help Malaysians prevent oral health problems before they start. With the launch of the new Colgate Total Active Prevention, it is driving greater awareness around the importance of daily prevention and empowering Malaysians to take control of their oral health.
Oral health issues are more common—and more serious—than many realise. In Malaysia, almost every adult is affected. According to the National Oral Health Survey of Adults (NOHSA) 2020, 95% of Malaysians require some form of dental care, while 85% of adults suffer from cavities. Despite these alarming figures, oral health remains largely overlooked.
“Oral care often takes a back seat until problems occur. But by then, the impact on daily life, overall wellbeing, and self-esteem can be significant,” said Associate Professor Dr. Mas Suryalis Ahmad. “To avoid this, we need to shift from a reactive approach to one focused on prevention. It’s more effective, more sustainable, and ultimately improves quality of life.”
range. From left: Callista Fernandez, Director, Marketing Oral Care, Colgate South
ASEAN Hub; Anand Taparia, Senior Marketing Director, Colgate-Palmolive South ASEAN
Hub; Danny Hoh, Chief Operating Officer, Watsons Malaysia; and Ivan Chong, Senior
Director, Customer Development Malaysia & Brunei, Colgate-Palmolive
Managing Oral Bacteria—the Root Cause of Oral Care Issues
Oral bacteria are the root cause of many oral health issues. These bacteria reside in the mouth and feed on sugars from the foods and drinks we consume. If not effectively removed, the accumulation of these bacteria can lead to oral health problems such as bad breath, cavities and gum problems. But these problems are easily preventable, and our daily oral care habits make the biggest difference.
part of a panel discussion on active prevention for oral care at the launch of the new
Colgate Total Active Prevention. She is joined by Callista Fernandez, Director, Marketing
Oral Care, Colgate South ASEAN Hub (centre) and Zoe Qian, Senior Chemist, Colgate
Global Technology Centre (right)
Round-the-Clock Antibacterial Protection with Colgate Total Active Prevention
Bringing preventive care to the forefront, Colgate introduces the newly upgraded Colgate Total Active Prevention toothpaste — a unique patented technology with Stannous Fluoride that is clinically proven to offer 24-hour antibacterial protection.
It is Colgate’s best science to prevent the root cause of 8 oral care issues: cavities, bad breath, gum problems, plaque, tartar, tooth sensitivity, enamel erosion, and stains.
“As the nation’s leading oral care brand, we bring breakthrough innovation to support oral health of all Malaysians by offering targeted, science-backed prevention,” said Anand Taparia, Senior Marketing Director, Colgate-Palmolive South ASEAN Hub. “With the new Colgate Total Active Prevention, all Malaysians can tackle the root cause of oral care issues and prevent oral health problems before they start—right at home, every day.”
The Colgate Total Active Prevention toothpaste is now available in six variants to help prevent different oral care problems. The toothpaste range has also been enhanced for a better sensory experience, offering improved foaming, flavour, and cooling sensation.
Palmolive South ASEAN Hub at the launch of the new Colgate Total Active Prevention
Colgate Total Active Prevention System: Full-Range Preventive Oral Care
To support a complete preventive routine, the brand is also introducing the new Colgate Total Active Prevention System, which consists of the new Colgate Total Foaming Clean toothbrush and the new Colgate Total Fresh Mint Mouthwash. When used together, this oral care system is 15 times more effective at fighting the root cause of oral care issues.
The Colgate Total Foaming Clean toothbrush—with 2 times more slim tip bristles and high-density tufting—activates a rapid foaming action to ensure deeper toothpaste delivery, providing a superior clean for your mouth. Meanwhile, the new Colgate Total Fresh Mint Mouthwash contains zinc and helps provide 24-hour antibacterial protection.
With Colgate Total Active Prevention, you’re not just brushing—you’re choosing science-backed prevention over a reactive approach to the top 8 oral health problems.
Start your journey to worry-free smiles today with Colgate Total Active Prevention, available widely in stores and online via Colgate Lazada, Shopee and TikTok. Visit the Colgate Total Active Prevention webpage to learn more.
