Juniper
The guardian Awards: Beauty & Wellbeing 2025 officially kicked off yesterday with an inspiring launch that celebrated not just products, but the personal journeys, choices, and stories behind them. Held at Blue Atrium in Sunway Pyramid, the event welcomed leading healthy and beauty experts, media, influencers, and guests to experience an immersive showcase of what beauty and wellbeing truly mean to
Malaysians today.
Rooted in guardian’s belief in empowerment, the awards go beyond just recognition. They honour the real needs, real lives, and real care that go into every beauty and wellness decision Malaysians make every day, with guardian as their trusted leading voice to provide the products and care they seek to achieve their own standards of beauty and self-care.
“The guardian Awards has always celebrated trust and confidence in the beauty and wellbeing products we carry. Every year, our winners are chosen by Malaysians themselves, based on real experiences and real results. These aren’t just trending items – they are products that support self-care, boost confidence, and help people look and feel their best every day. The Awards also builds on the momentum of our recent brand relaunch, as we continue to focus on what matters most to our customers: Quality, wellbeing, and the freedom to choose what works for them,” says Anna Ng, Marketing Director of guardian Malaysia.
“As the country’s leading health, beauty, and personal care chain, we are proud to offer a wide range of high-quality, reliable products that meet our customers’ needs – not just for beauty, but for holistic wellbeing.”
Honouring 2025’s Most Trusted Products: Best Sellers and Expert Picks The event unveiled for the first time the guardian Awards 2025 winners across two key categories: Best Sellers and Expert Picks. The Best Sellers Awards 2025 shines a spotlight on the products Malaysians buy most often at guardian, trusted by consumers for consistently delivering results. These are the everyday favourites that have become staples in homes across the country, recognised for their proven results and lasting impact.
The Expert Picks 2025 were selected by a panel of respected voices in beauty and wellness: Dr. Shazril Shaharuddin, healthcare professional and wellness advocate, Yasmin Khalid, skincare enthusiast and content creator, Shiyo Joo, celebrity makeup artist, and Cody Chua, celebrity hair stylist.
Together, they reviewed over 100 products across skincare, cosmetics, personal care, and healthcare, evaluating each one over a one-month period for effectiveness, innovation, and relevance to Malaysian lifestyles.
An Interactive Celebration of Beauty and Wellness
The event was not just about awards – it was a fully immersive experience. Guests at the event enjoyed engaging sessions with this year’s Expert Picks panel, who shared their professional insights and personal experiences. In one session, Dr. Shazril and Yasmin Khalid explored the powerful link between health and skincare, emphasising how a balanced approach to mind, body, and lifestyle can transform self-care into a form of everyday empowerment.
In another, Shiyo and Cody tackled some of the most common beauty and grooming myths seen on social media to debunk viral trends while offering practical advice on making smarter beauty choices.
Attendees also posed questions to these experts via a Q&A session, making the entire event a casual and meaningful experience as it created space for real, honest conversations on how to approach beauty with confidence, curiosity, and a critical eye – reinforcing that good decisions start with good information.
Guests then explored interactive zones, each one led by an expert, where they tried, tested, and learnt about the winning products. They also participated in fun games and activities, from skincare routine challenges to beauty quizzes, offering direct engagement with the experts and the award-winning products Malaysians trust most.
Fan Favourites Voting Now Open
During the event, voting officially opened for the Fan Favourites category. From 30 April to 3 June 2025, Malaysians can vote for their favourite cosmetic, skincare, healthcare, and personal care products via guardian’s website and social media platforms.
By voting, participants stand a chance to win exclusive prizes worth over RM100,000 – including Dyson Airstraight™ Straightener, ZenyumSonic™ Electric Toothbrush, DJI Osmo Pocket 3, and three Grand Prizes, each a 3D2N stay in an Ocean Junior Suite at One&Only Desaru Coast respectively.
Also, from now until 4 May 2025, guardian will bring the excitement of the Awards to life with a roadshow at the Blue Atrium in Sunway Pyramid, giving the public a chance to explore award-nominated products up close, enjoy exclusive deals and giveaways, and cast their votes for their Fan Favourites in person.
Celebrating Own Your Beautiful
guardian recognises that beauty is as diverse as Malaysia’s communities and is proud to champion products that reflect every individual’s unique stories. Its partnerships with brands, experts, and customers are built on trust, allowing it to curate the best in health, wellbeing, and beauty.
The guardian Awards is a reflection of this commitment to celebrate the trusted choices Malaysians make in defining beauty and wellbeing, not just by what they see, but by how they live and feel every day.
