One of Malaysia’s favourite cinema chains, MBO Cinemas is bringing an exciting experience for movie enthusiasts in Petaling Jaya with the launch of its latest outlet in Atria Shopping Gallery.
The launch of MBO Atria will also feature three unique viewing concepts, MBO Kecil, MBO Big Screen and MBO Samsung Onyx Hall, the last which is being introduced for the first time in Petaling Jaya.
“With the launch of MBO Atria, we want the local community as well as new visitors to have a different perspective when going to the cinemas. Audiences are guaranteed to be delighted with a cinematic experience of high-end technology, they may even forget they are sitting in a theatre,” said Chun Wai.
MBO’s Innovative Offerings In Atria Mall
MBO Kecil: The new line-up at MBO Atria Shopping Gallery will include two MBO Kecil halls, a concept hall that serves as a dedicated space catering to parents and their children from all ages and sizes. With elements like Kecil Sofabed, bean bags, a playground inside the cinema as well as the regular seats for adults, MBO is pioneering the effort to change the way that families interact at the movies. Unlike traditional cinemas, MBO Kecil will allow kids to run free and play to their heart’s content while enjoying their best-loved films. On top of this, the KECIL hall will also provide parents an opportunity to organise birthday parties for their children, making it an unforgettable experience with their loved ones at MBO Cinemas.
MBO Big Screen: As a special treat for the movie lovers in Damansara Jaya, MBO is introducing an innovative cinematic experience for audiences with the Big Screen hall. Equipped with state-of-the-art technology courtesy of a partnership with BARCO, the flagship laser projector, which is also the first of its kind in Malaysia, brings advanced image quality to the big screen with outstanding brightness, high contrast, and superior colour performance. This avant-garde cinema hall is also enhanced with the Dolby Atmos immersive audio technology which transports audiences into the story with moving audio that fills the cinema and flows all around them – even overhead – to deliver the premier sound of entertainment. Dolby Atmos has become the preferred choice for next generation sound in the cinema and has been embraced by major studios, directors, and exhibitors around the world. Currently over 1,000 movie features are released or announced in Dolby Atmos.
MBO Samsung Onyx Hall: MBO Cinemas’ first LED screen in the country is set to captivate audiences in Damansara Jaya through its impressive 4k resolution that supports High Dynamic Resolution (HDR) content, accurate colour presentation as well as distortion-free with true-to-life audio. The screen’s ultra-sharp 4k (4,096 x 2,160) resolutions pixel screen produces clear and crisp details, giving movie fanatics a cinematic experience like no other. To complement the imposing screen, the hall’s sound technology is sculpted by Harman’s JBL Surround Sound System that allows audiences in each and every row to experience a clear and balanced sound.
Coca Cola Freestyle: On top of the customary popcorn and soda that completes the movie experience, MBO Cinemas is also introducing Coca Cola’s new revolutionary drink concept with over 46,000 outlets worldwide. Movie goers can choose a variety of flavours with over 50 drink combination choices via an interactive touchscreen dispenser. This unique service will also be customised to provide flavours accustomed to Malaysian’s local taste buds, namely Lychee, Mango and some from the A&W variants.
MBO Cinemas will also introduce its first self-service kiosk in Atria Shopping Gallery, enabling movie-goers an alternative option to purchase tickets and potentially reduce the queue lane. This self-service kiosk allows ALLSTAR members to use their loyalty cards to continue collecting points as well as point redemption.
“In this day and time, we believe movie goers deserve the best when coming to the cinema. On that note, we have taken extra attention to equip our cinema halls with only the best of what sound and projection has to offer for maximum viewing pleasure. We have also introduced new offerings outside the hall to make our customers cinematic journey at MBO Atria a pleasant one,” added Chun Wai.
MBO Cinemas in Atria Shopping Gallery offers 4 standard screens on top of the 4 special screens, bringing the total to 8 screens and seats a combined total of 1229 movie goers comfortably as well as Cafecito – a unique coffeehouse themed concession stand serving fancy beverages and light snacks.