Juniper
CIMB Bank Berhad (“CIMB” or “the Bank”) today announced the launch of CIMB Private Wealth, a new wealth segment designed to advance the needs of affluent clients across ASEAN. This new proposition leverages institutional financial solutions with bespoke advisory, curated wealth solutions, exclusive experiences that are outcome-focused to help clients achieve their growth ambitions, wealth preservation and legacy planning.
In line with CIMB’s Forward30 ambition and a rapidly evolving wealth landscape, CIMB Private Wealth is well positioned to support diverse clientele across ASEAN by delivering higher-value solutions through investment, lending and protection products as well as wealth advisory services. This includes affluent individuals seeking a specialist adviser for their wealth needs, as well as business clients looking to optimise their personal investments and cross-border activities. These clients will receive regional recognition consistent with Private Wealth privileges and will benefit from the Group’s comprehensive ecosystem with robust commercial and wholesale banking solutions across ASEAN.
Haniz Nazlan, Chief Executive Officer, Group Consumer Banking, CIMB Group, said, “We are seeing a great rewiring of wealth, especially in the ASEAN region. Multiple generations are actively involved in the rapid evolution of wealth creation, protection and intergenerational transfer, all happening at the same time. Clients are seeking trusted partners to navigate the complexity of wealth management to grow, preserve and transition their wealth legacies. In line with the CIMB brand promise, ‘Moving You Forward’, CIMB Private Wealth is designed to cater to the changing needs, behaviours and aspirations of today’s savvy affluent clients. As wealth becomes increasingly multifaceted and borderless, our role extends beyond managing assets – we are committed to partnering our clients through life’s most important decisions and milestones.
CIMB is positioned to connect opportunities across the region, helping clients protect what matters, seize new opportunities and create a lasting legacy for future generations.” ASEAN today has grown into a USD4 trillion (approximately RM16.28 trillion) economy, and over the long term, has delivered economic growth of around 4% annually, well above many developed markets – while rising incomes, rapid urbanisation and improvements in living standards have expanded the pool of affluent households. With this, the affluent population in ASEAN is expected to grow 5% to 6% annually, while the middle class is expected to account for around 65–70% of the region’s population by 2030. As a result, the region is undergoing one of the largest intergenerational wealth transfers in history, as wealth increasingly moves across multiple generations with differing priorities, risk appetites and financial goals.
Given that CIMB has a strong regional footprint and deep local understanding of ASEAN’s economic corridors, CIMB Private Wealth aims to address these changing needs through a differentiated advisory-led model built around three core pillars. Clients gain access to an exclusive and comprehensive suite of curated wealth solutions across investment and protection that are tailored to their financial goals and risk profiles. The scale of CIMB’s market leading treasury capabilities, and strength of its strategic partners, covering conventional and Shariah-compliant solutions, support clients to capture opportunities across different market environments. Private Wealth clients also benefit from personalised advisory through dedicated Senior Relationship Managers and certified Investment Advisors, supported by CIMB’s Chief
Investment Office (“CIO”) guided portfolio reviews, asset allocation strategies and market insights including advisory-led digital enablement through the MyWealth service on CIMB’s OCTO digital banking app. Going beyond financial solutions alone, CIMB Private Wealth’s suite of premium privileges provides recognition reflecting the Private Wealth status across CIMB’s ASEAN footprint as well as the benefits of the CIMB Private Wealth World Elite Card.
Haniz added, “The future of wealth management is no longer product-centric; it is outcome-driven. Clients expect wealth solutions that integrate investments, financing, succession and lifestyle aspirations within a single ecosystem. This allows CIMB to become the primary home for clients’ wealth while deepening engagement across savings, investments, protection, financing and advisory.”
For more information on CIMB Private Wealth, please visit www.cimbprivatewealth.com.my.
