According to a study done by Laneige on 1,200 Asian women, they have found that the one skin problem women have yet to resolve is skin dryness. Although this sounds like a cause for concern, Laneige has also found that Asian women are more likely to experience dry skin, compared to Caucasians and African Americans. This is because Asian women are born with a skin barrier that is naturally weak. This condition causes moisture to escape form the skin easily, thus exposing skin to dryness.
Realizing this prevalent issue, Laneige, with 20 years of water research under its belt, have come up with a moisturizing solution customized for Asian women who experience moisture loss more easily than others. This new range was unveiled to a group of media during a trip to Avillion, Port Dickson more than a month ago. What better venue than a beach resort to introduce us to a moisturising range, right?
The all-new Water Bank AD, a significant upgrade from its 2013 predecessor, is focused primarily on Asian women’s skin, taking into consideration our climate patterns and heavy use of indoor air-conditioning. Infused in its innovative formula are the Hydro Ion Mineral Water and the new Biogene Technology™. These key elements have generated a breakthrough technology that promotes the self-creation of moisture even in dry conditions.
A survey was conducted with a sample group of 30 female adults between ages 24 to 32 on the immediate effects of Water Bank AD on their skin. 97% said their skin felt soothed and comforted. 93% said the skin felt cooler instantly upon application while at the same time skin looked soft and fresh without the greasy shine. 90% felt that their skin was thoroughly moisturized.
Hydro Ion Mineral Water
Laneige’s Hydro Ion Mineral Water is ionized water containing minerals and vitamins that promotes skin moisturization. A research was done on 23 types of minerals that exist in our body. Of the 23 minerals, six of them, which include Magnesium, Manganese, Zinc, Calcium, Potassium and Sodium were found to be essential for skin moisturizing, aging and whitening.
These minerals are then broken down into smaller particles to enhance the absorption rate. Its miniscule size enables the minerals to penetrate through the 20 layers of skin in a deeper and more rapid rate. Once permeated, it activates the moisturization genes. The new Hydro Ion Mineral Water is 8 times more effective in delivering moisture to the skin as compared to the Optimal Mineral Water, which was used in the previous Water Bank range.
Secret Recipe Of Water Bank’s Moisturizing Experience
Infused with 6 ionized moisturizing minerals that play a role in regulating skin moisture, Hydro Ion Mineral Water swiftly penetrates the skin to revive dormant moisturizing genes.
Widely known to be rich in Vitamin A, C and E, Quinoa extract protects the skin from dryness and damage to help create clear and supple, moisture-plumped skin.
Micro-sized botanical oil particles absorb quickly into the skin and act to reinforce the lipid barrier in the epidermis to help retain moisture and smoothen the skin texture.
Tilandsia extract is an air plant that absorbs moisture from the air. Tilandsia is rich in betaine, a natural moisturizing factor (NMF) that plays an important role in hyaluronic acid synthesis in the dermis.
Exclusive Biogene Technology™ – Moisturizing Genes
The new Biogene Technology™ effectively controls the skin’s water-oil balance. It is produced through the gene-level management and its task is to maintain the moisture balance at an optimum level.
It works to activate the 4 genes (Filaggrin, SASPase, Caspase-14, Lorocrin) that are involved in the creation of Natural Moisturizing Factors (NMF) and the normalization of epidermal cell division which is important for building up a healthy skin barrier. A healthy skin barrier allows the skin to maintain moisturizing power and effectively retain moisture even under extremely dry conditions. This leaves the skin well-moisturized for 24 hours.
The Laneige Water Bank AD is made up of 5 distinct products. They are the Water Bank Essence_EX, Water Bank Gel Cream_EX, Water Bank Moisture Cream_EX, Water Bank Eye Gel and the Water Bank Double Gel Soothing Mask.
Water Bank Essence_EX, 60ml (RM165)
Dubbed as Asia’s No.1 moisture essence, it infuses the skin with rich and abundant moisture as soon as it is applied, rewarding the user with a smooth and moisturized finish all day long. The Hydro Ion Mineral Water present in the essence deeply penetrates 20 layers of skin, thus activating the moisturizing gene which relieves dry skin and repairs skin damage.
The key ingredients consist of Tilandsia Extract which is an air plant that absorbs moisture from the air, while optimizing skin moisture balance as a result of the presence of the Natural Moisturization Factor (NMF) Betaine.
Besides that, the essence contains White Willow bark extract. This plays a role in reducing skin heat in order to lessen the escape of moisture from the skin. Routine use of the Essence_EX will see an overall improvement in skin texture.
Water Bank Gel Cream_EX, 50ml, (RM130)
A semi-opaque gel-type that spreads on lightly for an instant refreshing and moisturizing effect. Its fast absorption rate and non-sticky finish is perfect for women who long for fresh skin all day long.
Some of the gel cream benefits include the presence of Quinoa extracts which is a plant with 7000 years of history with humans. Dubbed the ‘Mother Grain’ by ancient Inca civilization, it is rich in minerals and nutrition.
The presence of Winter Cypress Polysaccharide Extracts soothes and cools reddened skin by 3 ̊C. Besides that, it also controls excessive sebum. The Gel Cream_EX is formulated with a mild formula that is set out to cause minimal skin irritation, making it suitable for even the most troubled skin.
Water Bank Moisture Cream_EX, 50ml, (RM130)
A soft moisture cream that spreads onto the skin, creating a strong moisture film that helps to retain moisture for long hours. Upon application, it leaves a soft moisture film that helps to give elasticity to the skin.
Squalane, extracted from olives is one of the key ingredients in the formulation of this cream. Its micro-sized oil particles, which allow for fast absorption, help to retain moisture for 24 hours and also smoothen the skin texture by reinforcing the lipid barrier in the epidermis.
On the other hand, the presence of Glasswort Extract helps to maintain the skin’s osmotic pressure and retain moisture as it is rich in minerals. Similar to the Gel Cream_EX, the moisture cream is also made from a mild formula that makes it suitable for sensitive skin while improving skin redness.
Water Bank Eye Gel, 25ml, (RM130)
Made with a cool, refreshing texture, this eye gel replenishes moisture, eliminates puffiness while caring for tired eyes. Its moisturizing and nourishing nature relieves stress and tension, making it a product that is perfect for the eyes. Its benefits come from the existence of Bilberry in its formula. Bilberry, a medicinal plant used to treat eyes since the 16th century in Europe, stimulates capillary vessel blood circulation while helping to prevent eye dryness.
On top of that, it also provides nutrients to the delicate skin around the eyes. The Palm tree fruit forms a soft moisture film on the skin around the eye area thus preventing skin aging. It also helps to keep the skin soft and supple for long hours for a total of 24 hours.
Water Bank Double Gel Soothing Mask, 5ea, (RM85)
A moisturizing and soothing mask that cools and relieves stress is what you need after a long day of work. Feel the cooling effect of the mask as it melts onto the skin with its semi-opaque hydrogel. It instantly decreases the skin temperature upon application.
The mask is perfectly designed to fit to all the curved lines of the face, leaving no gaps in order to evenly deliver activating ingredients to all parts of the face. It is made from Green tea extracts, rich in catechin. It supplies nutrients to the skin to help prevent aging while Vitamin C helps to keep skin well-moisturized. Tannin, which is present in green tea is known to have an excellent effect on sebum control. The mask also contains Chamomile, an ingredient that works in soothing and calming flushed skin due to heat. Combined, these two key ingredients retain moisture deep inside the skin for long hours.
All the products in this range are reasonably priced, even the serum doesn’t exceed RM170. My favourite product in this range is the Double Gel Soothing Mask as it feels so good on my skin. Now that the weather has turned so much more humid, there’s nothing more soothing than placing a cool mask on my face and relaxing for 20 minutes. This mask is an excellent hydration booster. All the products in this range are what dry skin needs and all of them feel very light on skin yet providing essential hydration for hours.