Hada Labo has just launched their Kouji Range which addresses signs of aging in women in their 20s. The Hada Labo Kouji Range is specially formulated to prevent premature aging due to loss of hydration. The range not only deeply moisturizes and nourishes skin, it also boosts skin’s smoothness and firmness, leaving skin significantly smooth, soft and supple.
The fascinating story behind Hada Labo Kouji began with the traditional brewing of Japanese sake. Despite being of old age, the sake brewers’ hands remained smooth and youthful, thus began the cultivation of the secret ingredient called “kouji”. “Kouji” is derived from Japanese fermented white rice which is packed with vitamins, amino acids, minerals and natural moisturising properties to keep skin soft, smooth and crystal clear. Hydrolyzed Rice Protein attaches to skin surface to prevent evaporation of moisture from the skin while Low Molecule Hydrolyzed Rice Protein, a natural moisturising ingredient penetrates directly into the outer layer of skin to lock in moisture and keep skin hydrated.
The complete set of the Hada Labo Kouji range consists of the Kouji Treatment Cleansing Foam, the Kouji Treatment Cream, Night Cream and the star product which is the Kouji Treatment Essence. This ultra hydrating essence is to be used twice daily after cleansing and before day cream to ensure that skin stays moisturised throughout the day. An application of the essence before going to bed will promote skin cell regeneration.
Hada Labo Kouji Treatment Essence retails at RM120.