Juniper
the Curve brings the rich story behind Malaysia’s cocoa heritage to life at the Curve’s first Malaysia Choco Fest, happening from 25 to 28 June 2026 at the Centre Court
This June, the Curve invites shoppers to discover the rich story behind Malaysia’s cocoa heritage at the Curve’s first Malaysia Choco Fest, taking place from 25 to 28 June 2026 at the Centre Court. Held in collaboration with industry partners: Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia, and Tourism Selangor, the celebration brings together chocolate enthusiasts, families, and the community for a memorable experience that explores the journey of cacao from bean to bar.
Going beyond a traditional festival, the Malaysia Choco Fest offers visitors an engaging and interactive platform to learn about Malaysia’s cocoa industry through product showcases and hands-on activities. With guidance from LKM experts, guests can uncover the fascinating science and craftsmanship behind cocoa cultivation and chocolate-making, gaining a deeper appreciation of the journey that transforms cocoa pods into one of the world’s most beloved treats.
The festival reflects the Curve’s continued commitment to creating meaningful lifestyle experiences that bring people together beyond shopping. Through a blend of education, entertainment, and discovery, the Malaysia Choco Fest provides families with an opportunity to connect and create lasting memories through a shared appreciation for chocolate.
“Chocolate has always been associated with moments of happiness and togetherness. This makes it the perfect way to bring the community together, giving children, parents, families, and friends a space to bond while discovering something new,” said Ms Elaine Liew, General Manager of the Curve. “The Malaysia Choco Fest is part of our effort to offer more meaningful experiences for our shoppers, where every visit becomes an opportunity to learn whilst creating memorable moments together,” she added.
At the heart of the Malaysia Choco Fest is the Chocolate Marketplace, featuring 20 curated chocolate exhibitors by LKM, and Cadbury Dairy Milk Malaysia. The marketplace offers visitors the opportunity to explore a diverse array of chocolate creations, products, and innovations. The festival will transform key areas of the Curve into immersive chocolate-themed experiences, with the Centre Court becoming the Choco Pavilion, The Street area reimagined as Choco Dessert Lane, and the Piazza transformed into the Choco Factory. Visitors can also discover dedicated zones such as the Artisan Zone, Kids’ Corner, Sampling Area, and Chocolate Exhibition, each thoughtfully designed to provide engaging experiences that celebrate the creativity, craftsmanship, and enjoyment of chocolate.
Ms Mei Sin See, Marketing Director of Mondelez Cadbury Malaysia Singapore
Ms Elaine Liew, General Manager of the Curve
Puan Theodora Sebastian, Director of Market Development and Economic Division, Lembaga Koko Malaysia
Mr Raoul, Representative from Tourism Selangor
the Curve officiates the launch of the Malaysia Choco Fest with a plaque signing and gift presentation ceremony symbolising the collaborative partnership between the Curve and its industry partners: Lembaga Koko Malaysia, Tourism Selangor, and Cadbury, in celebrating Malaysia’s rich cocoa heritage
*Terms & Conditions apply; while stocks last
Throughout the four-day celebration, guests can look forward to an exciting line-up of chocolate-inspired activities, including interactive games, live chocolate demonstrations, and engaging experiences for all ages. Highlights include the Chocolate Fantasy Runway Challenge by Malaysia Association of Ethical Designers (MAEFD), offering visitors the chance to unleash their creativity. Families can also enjoy special appearances by Professor Koko, while daily Golden Ticket giveaways will give shoppers the opportunity to win exciting prizes including a MacBook Neo, Instax Mini, microwave, fridge and many more.
Adding an extra touch of sweetness, the Curve will also be giving away 100 exclusive goodie bags daily to registered shoppers throughout the four-day festival*), making every visit a chance to enjoy more delightful surprises.
With its blend of discovery, creativity, and community connection, the Malaysia Choco Fest invites visitors to experience chocolate beyond its taste by uncovering the heritage, craftsmanship, and stories behind every creation. Whether exploring the Chocolate Marketplace, participating in interactive activities, or enjoying quality time with loved ones, shoppers can expect to create unforgettable moments together at the Malaysia Choco Fest, where every bite tells a story and every experience leaves a lasting impression.
For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.
*Terms & Conditions apply; while stocks last
