Contributed by Kenny Phang.
In collaboration with Defy Media.
Building on its success of captivating the taste buds of avid foodies last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth returns to the fore with an even more enticing and thrilling food and beer escapade. As a brand that takes pride in delivering memorable exBEERiences, the Real Spicy Real Smooth campaign promises a new take on the unique gastronomic expedition, crafted to evoke a harmonious union between fiery delicacies complemented by the smoothness of Carlsberg Smooth Draught.
Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature easy finish along with the smooth sensation of freshly tapped beer. The brand celebrates consumer’s love affair with local spicy food with a more inclusive and extensive activation at JioSpace, Petaling Jaya from 18th August to 2nd September, open to all beer lovers.
Consumers will be treated to a fresh cold Carlsberg Smooth Draught as a special welcome drink before embarking on a journey of discovery and culinary delight. Homegrown culinary maestro, Monster Chef founder KC Choong, will also offer delectable edibles ranging from Devil’s Curry Pocket Buns, Nasi Lemak Bomb, Mala Sui Yoke and “Stinky” Popiah to turn up the heat. There is also Churn’s Beer-Gato, an artisanal affogato drowned in a duvet of smooth beer, alongside Bean Jr’s three-level explosive Mala Tau Fu Fa, all perfect pairings with Carlsberg Smooth Draught.
“Last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth has delivered a VIP exBEERience to 200 lucky winners, in collaboration with a Penangite Michelin-starred Chef. This year, Carlsberg Smooth Draught is back with an even larger & “smoother” celebration of beer and local spicy flavours with an enhanced and curated experience that celebrates the perfect blend between spice and smoothness. The Real Spicy, Real Smooth campaign is all about making flavourful food and smooth beer accessible to all.” commented Stefano Clini, Managing Director of Carlsberg Malaysia.
An exclusive cocktail workshop with Jason Julian, the mastermind behind all the top-notch flavours of Soma’s Bar’s concoctions adds further flair to the Real Spicy, Real Smooth event where consumers can try their hand at creating their own signature concoctions over the weekend. The party picks up pace when the clock strikes happy hour, featuring a ‘Tap Your Own Beer’ bar, a sip and snap photo booth that creates unique Insta-worthy photos as well as fun AR games that land winners exclusive prizes.
The evening pumps up even more once the DJs take over the decks with special scheduled performances by Inquisitive, Singapore’s most influential DJ and producer, local mavens Ramsey Westwood, DJ Kenji and many more.
Carlsberg Smooth Draught has also lined-up cool collaborations with APOM, the quirky label that produces ‘punny’ yet aesthetically pleasing t-shirts and trinkets along with Gumme, the makers of customised phone charms for its passionate followers. Consumers can purchase not just exclusive merchandise, but also join the speciality workshops, conducted by Gumme every Saturday, throughout
the campaign duration or try their hand at customising their very own tote bags.
Beer enthusiasts, spice lovers, and all those seeking an unforgettable experience will not want to miss this instalment of Carlsberg Smooth Draught’s Real Spicy, Real Smooth, which opens its doors daily from 5:00pm to 11:00pm on weekdays and 11:00am to 11:00pm on weekends as well as on public holidays. Pet parents will also be be able to bring their furry friends along to Carlsberg Smooth Draught’s pet-friendly pawty happening on the weekends, from 11:00am to 2:00pm. Filled with pawsome activities, animal lovers and their four-legged companions will be in for a purring, tail wagging good time.
To register for the Real Spicy, Real Smooth event, visit https://realspicyrealsmooth.com/ for more information and be sure to ‘Like’ and ‘Follow’ @CarlsbergMY on Facebook and Instagram for
Carlsberg’s latest activities and giveaways.
Consumers who cannot get enough of Real Spicy, Real Smooth can also pick-up an exclusive Spicy Discovery kit anytime they purchase two six-can packs of Carlsberg Smooth Draught from Super and Hypermarkets, 99 Speedmart and official e-commerce sites or when they enjoy six big bottles at coffee shops and food courts. Spending a minimum of RM100 on Carlsberg Smooth Draught at restaurants, bars and pubs also lands them the flavourful assortment. More details can be found at https://carlsbergsmoothdraught.com/.
Of course, as part of living a safe and responsible life, Carlsberg advocates responsible consumption, always remember if you drink, don’t drive – #CELEBRATERESPONSIBLY