Domino’s Pizza Enterprises Ltd (Domino’s) is boldly going where no pizza company has gone before, launching a revolutionary new e-bike destined to change the food delivery universe forever.
Featuring a built-in, fan-forced oven and a shock absorber system to rival a fighter jet, the Domino’s dxb has been expertly engineered to provide the hottest, smoothest, and safest ride for precious pizza cargo.
Stabilised by space-age suspension that cuts g-forces by an incredible 67 per cent, the chance of turbulence for your pizza is zero, arriving at your door exactly as it was lovingly hand-made in store.
Together with the temperature-controlled pizza pod that keeps your meal piping hot at 68 degrees Celsius for optimum freshness and cheese stretch, it’s the closest you can get to having a real Domino’s oven in your home!
Domino’s Pizza Enterprise Ltd Group CEO and Managing Director Don Meij said it was no secret the Company was obsessed with continually enhancing the delivery experience, having tested everything from drones to autonomous delivery vehicles, jet skis to reindeer.
“For us, delivering the perfect pizza is more than just a job – it’s our core purpose and runs deep within our DNA,” Mr Meij said. “The dxb is the next exciting milestone in our quest to ensuring your pizza reaches you in record time without compromising on quality or taste.”
The dxb also addresses an issue much of the booming food delivery industry continues to overlook – the critical journey from the store to your door.
“The focus in the food delivery industry has largely been about the technology needed to connect customers to food outlets 24/7. However, the commitment to your customers doesn’t stop the minute the meal is handed over to the delivery expert.
How is it being transported? What will it look and taste like when it gets to its destination? How do you ensure it’s still hot and fresh?
Everything we do at Domino’s is designed to be delivered so our customers can enjoy the just-out-of-the-oven experience from the comfort of their home.”
The dxb out-of-this-world features also have big benefits right here on Earth, with the eco-friendly delivery solution marking a significant step forward in the Company’s sustainability goals.
CEO of Domino’s Pizza Malaysia, Shamsul Amree said, “Malaysians have an enduring love for our delicious pizzas. Driven by our passion for technology and the rapid pace of innovation, our new e-bike concept, dxb, represents an initial exploration into the future of delivery. As we gear up for future possibilities, the initial concept of the dxb showcases future-forward features like the Pizza Pod, offering customers satisfaction-led solutions like never before. Its one-of-a-kind shock absorbers and fan-forced ceramic heating technology are envisioned to enhance the customer experience, delivering pizzas fresh and hot – just as if they were right out of the oven. This innovative effort is part of our preparation for the future, and we are excited about the opportunity for the Malaysian market to be among the few to experience this initial concept.”
Domino’s Group Chief Environmental, Social and Governance (ESG) Officer Marika Stegmeijer said that by investing in electric delivery modes, Domino’s aims to reduce its carbon footprint and lead the charge towards a greener and cleaner future.
“Our new e-bike concept is a testament to our dedication to delivering not only great-tasting pizzas, but also making a positive difference for our people, customers, food, communities and, of course, our environment.”
The dxb will be gradually rolled out in select locations across the Company’s 12 markets, including Malaysia with plans for wider adoption soon.
As the Pizza Jedi’s say: “May the perfectly delivered pizza be with you.”