TUMI debuted its Fall 2023 Seasonal Collection at Ilham Tower in Kuala Lumpur on August 3, 2023 in the presence of celebrity guests and high profile friends of the brand, including some of the country’s leading media and social influencer stars. Attending celebrities included actress, model and longtime TUMI fan, Amelia Henderson who enjoyed previewing the iconic 19 Degree Collection and especially liked the 19 Degree Aluminum travel cases in brand-new Dark Denim. Meanwhile, actor Idris Khan was spotted testing out TUMI’s new high-performance collection, Alpha X. Crafted from PX6, TUMI’s most durable fabric to date, Alpha X features a unique combination of high strength, high modulus, toughness and thermal stability.
Hosted by Sarah Lian, the event was also graced by actors Azrel Ismail and Malek McCrone, as well as popular singer Cik Manggis and athlete Syazmin Firdaus, and top influencers Brian See and Lucas Lau among others, who added star-studded allure to the party. Set within the impressive, sculptural interior of Ilham Tower to the high energy beats of DJ Ashley and DJ LZZY, TUMI’s Fall 2023 Collection Launch brought guests on an immersive journey exploring TUMI’s Hypercraft design concept. Defined as being hyper-focused on quality and high performance through elevated craftsmanship and innovation, Hypercraft perfectly characterizes TUMI’s approach to design, setting the tone for the season.
As well as previewing the key collections, guests were treated to a viewing of TUMI’s new Fall 2023 Campaign “Essentially Beautiful”. Featuring TUMI Crew members: Formula 1 driver Lando Norris, pro-footballer Son Heung-min and acclaimed singer-songwriter and actress Reneé Rapp, the campaign videos brought TUMI’s Hypercraft concept to life, illustrating how the true beauty of TUMI’s products lies in its sophisticated design details that result in outstanding performance.