[Galaxy Unpacked 2023] Inspired By You, Created For You: Samsung Unveils The Latest Era Of Galaxy Innovation

At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea

Contributed by Kenny Phang.

In collaboration with Defy Media.

At Galaxy Unpacked 2023, the audience gathered to see the latest Galaxy devices released for the first time in Seoul, South Korea

At this year’s Galaxy Unpacked on July 26, Samsung revealed exciting new additions to the Galaxy family, including the Galaxy Z Flip5 and Z Fold5, the Galaxy Watch6 series and the Galaxy Tab S9 series. Taking place for the first time in Seoul, South Korea, the event captivated both domestic and international media and consumers worldwide. The city of Seoul is recognized as a global leader in progress, fusing tradition and modernity to serve as the ideal backdrop for Samsung’s latest lineup.

“When technology seamlessly adapts to the world around us, it allows us to be open to new ideas, open to new ways of thinking, open to experiences we would otherwise never know,” said TM Roh, President and Head of MX Business at Samsung Electronics, who kicked off the event with his keynote speech. “Open for a world of unlimited possibilities. That’s exactly what Galaxy lets us do.”

As top executives exhibited the latest products, packed crowds experienced the newest innovations and Samsung highlighted its new vision for sustainability, everyone came together to witness how joining the flip side could transform the lifestyles of millions.

President TM Roh, President and Head of Samsung Electronics’ MX Business, unveiled the latest iterations of the Galaxy Z series at Galaxy Unpacked 2023

Galaxy Z Flip5: The Ultimate Tool for Self-Expression

The Galaxy Z Flip5 is the perfect accessory to capture how Galaxy users look and feel — complete with an innovative design and a variety of all-new customizable features. The most apparent change was the exterior design. Flex Window, the largest Cover Screen on a Galaxy Z Flip yet, takes the camera experience of a foldable phone to the next level. The audience took note of a video with American actress Sydney Sweeney showcasing how users can easily snap selfies or group photos at any angle, all thanks to the upgraded Flex Window.

The Galaxy Z Flip5 delivers an epic camera experience made possible by an improved processor and Nightography, allowing users to take high-resolution selfies using the rear camera. South Korean singer Jang Won-young (left) and American actress Sydney Sweeney (right) pose for a selfie using the Galaxy Z Flip5

The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Compact by Design: Customize Your Galaxy Z Flip5 Experience

The Galaxy Z Flip5 delivers more usability through its wider Cover Screen, all in a compact form that still fits in a pocket. What’s more, users can put their personalities on display thanks to even more ways to customize their Flex Windows. Widgets allow Galaxy users to check the weather and stock market information at a glance or control media playback without ever opening their smartphones.

Stephanie Choi, EVP & Head of Marketing of the MX Business at Samsung Electronics, introduced the Galaxy Z Flip5, taking the mobile experience to the next level. With the Galaxy Flip5, users can capture hands-free selfies from creative angles on a larger Cover Screen with more customization options

The Flex Window has also upgraded the camera experience for video recording. Users can capture smooth and stable vlogs with the Super Steady feature and automatically adjust the camera’s field of view with Auto Framing.

Crafting the Future: Foldable Hinge Technology Redefined

Building on a legacy of innovative design and craftsmanship, the Galaxy Z Flip5 and Galaxy Z Fold5 are lighter, more compact and more durable than ever before. The all-new Flex Hinge can be adjusted with extreme precision, reducing the Fold’s gap to almost nothing while still ensuring the strength and durability to support Flex Mode. This flexible form factor will pave the way for the next phase in the evolution of foldable.

Nils Dahl, Manager of Product and Strategy Planning at Samsung Electronics America, introduced the improved hinges of the Galaxy Z Flip5 and Z Fold5

Galaxy Z Fold5: The Ultimate Productivity Powerhouse

The new Galaxy Z Fold5 is a productivity power player and a multitasking secret weapon, complete with the largest screen out of the entire Galaxy Z series to date. In today’s world, the boundaries between work and personal life are blurred, and consumers need a flexible device that supports both work and play. Providing a PC-like power in users’ pockets, the Galaxy Z Fold5 ensures that users can enjoy the ultimate mobile experience anytime, anywhere.

SUGA from BTS made a cameo at Galaxy Unpacked 2023

At this year’s Unpacked event, global icon SUGA from BTS made a surprise appearance to demonstrate how the unique foldable experience of the Galaxy Z Fold5 could be used to optimize Galaxy users’ daily lives.

The Galaxy Z Fold5 delivers new features such as the two-handed Drag and Drop that takes full advantage of the large device display. Up to four apps can be supported on the Taskbar, making multitasking and navigating between apps and tasks a breeze
Galaxy users can take notes, sketch designs or sign documents and email them with the S Pen Fold Edition. Thanks to its lighter, thinner case, the new S Pen has become even more portable

Galaxy Watch6: Build Healthy Habits, Day and Night

Samsung introduced the Galaxy Watch6 to help users not only track but also personalize and enhance their sleep. While sleep monitoring technology has been previously offered through existing wearable devices, the Galaxy Watch6 provides even more in-depth and comprehensive sleep-related health information in continued cooperation with professionals in the field, including experts from the Samsung Medical Center.

The Galaxy Watch6’s advanced sleep coaching program helps users develop healthy sleep habits. In addition, the newly updated watch face allows users to check their sleep score and notifications at a glance. Hon Pak, Vice President and Head of Digital Health Team, MX Business at Samsung Electronics, introduced the bioactive sensor installed in the Galaxy Watch6. The sensor allows users to monitor their ECG, blood pressure, body composition and heart rate at all times to form healthy habits and improve their quality of life. Furthermore, when used alongside the Samsung Health app, users can better understand their wellness

Galaxy Tab S9: Bridge the Gap From Inspiration to Creation

Samsung debuted the Galaxy Tab S9, redefining the premium tablet experience through its high-performance features and stunning display. As the first water- and dust-resistant tablet offered by Galaxy, users can follow their inspiration wherever it leads them.

The Galaxy Tab S9 provides a more premium tablet experience. Equipped with a dynamic AMOLED 2X display, it not only offers vivid colors with a variable refresh rate of up to 120Hz but also has an IP68 rating, the highest level for water and dust resistance
The Galaxy Tab S9 has added new apps to unleash users’ creativity, including GoodNotes, Clip Studio and LumaFusion
Equipped with the latest processor, Snapdragon® 8 Gen 2, the Galaxy Tab S9 boasts powerful performance and uninterrupted high-quality graphics comparable to a gaming device

Samsung’s Journey Towards a Sustainable Future

In line with Samsung’s commitment to a sustainable future, the entire Galaxy lineup introduced at Unpacked features eco-conscious materials across the entire production cycle, from internal components to external packaging. The Galaxy Z Flip5 and Z Fold5 use more recycled parts than the previous Galaxy Z series, demonstrating Samsung’s commitment to reducing the environmental impact of its products.

Samsung emphasized its continued efforts to create a sustainable future

As Galaxy Unpacked 2023 drew to a close, TM Roh, President and Head of MX Business at Samsung Electronics, delivered his final remarks promising Samsung’s continued commitment to sustainable innovation. Following the presentation, more than 1,000 spectators who had packed the venue made their way to the Experience Zone, eager to get hands-on with the latest Galaxy products.

Up Close With Galaxy: The Experience Zone in Seoul

At Galaxy Unpacked 2023, the Experience Zone was an interactive space displaying the latest Galaxy devices. The zone featured a photo area inspired by a “hanok,” a traditional Korean house. Designed by Chae Kyung-sun, the production designer and art director of the South Korean TV series, Squid Game, the space celebrated Seoul, a city where tradition and modernity coexist.

After the event, media representatives visited the Experience Zone, getting hands-on with the latest Galaxy devices, including the Galaxy Z series
Visitors eagerly photographed a variety of new Galaxy products at the Experience Zone

In the Experience Zone,  visitors explored the Seoul Street by Galaxy, illustrating both the modern and traditional sides of Seoul

Galaxy Unpacked 2023 has set the stage for a new era of mobile technology where user-centric innovation takes the lead. Samsung looks forward to embracing these transformative advancements, anticipating a future that is more connected, efficient and enjoyable than ever before.

Stay tuned to Samsung Newsroom’s complete coverage of Unpacked 2023 and the latest Galaxy innovations.

Pre-order the latest Galaxy now to enjoy these offers

From 26 July – 17 August 2023, pre-order the latest Galaxy devices. Don’t forget to also redeem your e-voucher of up to RM400 that you received when you registered your interest.

Galaxy Z Fold5 256GBRM6,799Icy Blue, Phantom Black, Cream   Online Exclusive Colours: Gray, BlueDouble Storage upgrade for the same price worth RM500[1].Buy from Samsung Online Store to get up to RM600 e-voucher on your next purchase.Up to 40% off purchase-with-purchase[2] on Samsung Accessories, Samsung Care+, Galaxy Tablets, Galaxy Watch and Galaxy Buds Series.Additional rebate up to RM600[3] under the Enhanced Trade-in[4] program. *The 256GB variant of the Galaxy Z Fold5 and Galaxy Z Flip5 are not entitled for the pre-order offers.
Galaxy Z Fold5 512GBRM7,299
Galaxy Z Fold5 1TBRM8,299
Galaxy Z Flip5 256GBRM4,499Mint, Lavender, Cream, Graphite   Online Exclusive Colours: Gray, Blue, Green, Yellow
Galaxy Z Flip5 512GBRM4,999

To find out more about the pre-order, go to: www.samsung.com/my/offer/flip5-fold5

Pre-order now:

To learn more about Galaxy Z Flip5 and Galaxy Z Fold5, please visit: https://www.samsung.com/my/smartphones/galaxy-z-flip5/ and https://www.samsung.com/my/smartphones/galaxy-z-fold5/

[1] All storage updates are capped at RM500.

[2] 20% off PWP for selected Galaxy Z Series accessories, 10% off PWP for Galaxy Tab S8 Series, 40% off Samsung Care+, and 20% off PWP for selected Galaxy Watch and Buds.

[3] Selected devices only. The promotion is valid while stocks last. Colour availability may vary by country, region, or carrier. Visit samsung.com/my for more details. Terms and conditions apply.

[4] Any device condition is accepted.